Magnus Greaves, CEO of TheCASHFLOW, explains what makes a great elevator pitch. TheCASHFLOW served as host of the Elevator Pitch Competition at the 2010 Black Enterprise Entrepreneurs Conference in Atlanta, where 10 entrepreneurs pitched their business idea in an effort to win a top prize of $10,000 for their venture.
LaToya Smith is an assistant editor at BlackEnterprise.com.