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Lessons on Web Branding: 5 Celebrities Who Get It Right

TV personality and entrepreneur LaLa Anthony (Image: File)

Many celebrities seem to have a love-hate relationship with social media, as both haters and fans alike are able to give their desired celebrity a piece of their mind. While many stars are in the press for giving in to the criticism and lashing out, it’s time we take notes from celebrities who keep it cool, remain professional, and prioritize brand-building over personal vendettas.

WINNING WITH WEB MARKETING: LaLa Anthony

From promoting her makeup line, Motives for LaLa, and new clothing line, 5th and Mercer, Anthony proves that she has no time for online drama. Whether you visit her Website, Twitter page, Facebook page or Instagram, you’ll see that she’s all about family, positivity and advancing her brand.

RISING ABOVE THE HATE: Gabrielle Union

Having just joined Instagram about a week ago—and gaining over 35,000 followers, already—Union proves that she’s willing to expand her online presence and that she

can handle the social media responsibility. From her various accounts, you can see she’s a lover of her dogs, man and career, and doesn’t let negativity and harsh criticism get to her.

PUTTING FAMILY FIRST: Monica Brown

R&B singer Monica has been in the game since she was a teenager and has managed to keep her professional image clean for the most part. With millions of Twitter followers, she shows her fans that she is all about her family, God and continuing to expand on her more than 10-year legacy in the music industry.

FOCUSING ON THE BOTTOM LINE: LeBron James

Known to many as King James, Lebron James proves that if you’re not talking about the game of basketball or something positive, he has little interest in what you have to say. Despite the name that was given to him by fans, James keeps a humble and professional profile on social networks and shows that life is all about his family, his love for sports, and uplifting his fellow colleagues.

CULTIVATING A COMEBACK: Brandy

R&B singer Brandy is so serious about her career comeback and proves that she knows the importance of having a social media presence to promote her work. With over a million followers on twitter, Brandy only tweets and re-tweets the fans who are spreading positivity and ignores the people who are throwing hate her way.

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