‘Fem-advertising’ is a fairly new marketing buzzword used to describe inspiring campaigns championing girls and women around the world. And statistics prove that beyond empowering women, the latest trend to hit the marketing/advertising world is paying off for brands. A 2014 SheKnows Fem-vertising survey released the following statistics:
- Over 50% of women polled bought a product because they liked how the brand and their advertising portrays women.
- 51% of women like pro-female ads because they believe they break down gender-equality barriers.
- 81% said ads that positively portray women are important for younger generations to see.
- 71% of respondents think brands should be responsible for using advertising to promote positive messages to women and girls.
In a refreshing twist, brands are also including diverse and relatable women in their marketing campaigns.  Check out 3 brands making the commitment to redefining beauty and success.
[Related: The Key to Setting Your Business Apart From the Competition]
Carol’s Daughter: Born and Made. According to Carols Daughter, the BORNandMADE campaign is not just a campaign; it’s a commitment. Created to celebrate beauty, the natural hair company teamed up with I AM THAT GIRL, who inspires girls to know their self-worth.
As stated on their website: “Together we are empowering women all over the world to be who they are truly BORN
andMADE to be – not who others think they’re ‘supposed’ to be.” The campaign has garnered the support from everyone including British Singer/Songwriter Estelle and Image Activist Michaela Angela Davis to Actress Constance Zimmer.[Below: Watch Video]
Watch Founder of Carol’s Daughter talk “BORNandMade”
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The Limited: The New Look of Leadership
“What does leading look like?”According to “The Limited,” diverse women in leadership positions across a variety of industries. “Leading is a way of approaching life—and in today’s world, there are infinite shapes it can take. It’s time the definition fit them all. So we’re calling on leaders of all types to help build a vibrant community of inspirational women. Together, we will re-create the picture of empowerment to reflect the authentic and modern leaders we see every day.”
Watch Tiffany Dufu: #LeadingLooksLike
Under Armour’s:Â “I Will What I Want”
Ballerina Misty Copeland takes center stage in this empowering campaign celebrating the determination and accomplishments of a young woman who was told she had the “wrong body” for ballet.