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Assist King: Magic Johnson’s Countless Charitable Contributions

In an interview with CNN‘s Anderson Cooper broadcast Monday, LA Clippers owner, Donald Sterling, zeroed in on former NBA superstar and Hall of Famer Earvin “Magic” Johnson, verbally attacking him in a “malicious” tirade that many consider the most bizarre, head-scratching segment of the interview.

Sterling tells Cooper on CNN, “What kind of a guy goes to every city, has sex with every girl, then he catches HIV? Is that someone we want to respect and tell our kids about? I think he should be ashamed of himself. I think he should go into the background. But what does he do for the black people? He doesn’t do anything.”

On the contrary, Johnson’s track record of opening businesses in predominately black neighborhoods and providing jobs within the community is well established.

Johnson has also long been regarded as a pillar of support not just within the black community, where he has launched several extensive business ventures, he’s also been recognized nationally for pumping financial vitality back into the economies of a host of impoverished areas.

RELATED: Donald Sterling Verbally Attacks Magic Johnson in New Interview

His rivalry against fellow NBA Hall of Famer Larry Bird contributed heavily to a national shift in the way the NBA was regarded at the time.

Johnson’s easy charm, 1000-kilowatt smile and unflappable poise helped pave the way for a new crop of superstars like Michael Jordan, Kobe Bryant and LeBron James.

Today, the league is a multibillion-dollar business, with 76.3% of its athletes being black, and it is watched in nearly every country in the world.

The league now has by far the highest number of African American players than any other major professional sport in the country.

Johnson is listed as the chairman and CEO of the Magic Johnson Foundation. The mission of the foundation includes working to prevent the spread of HIV and AIDS by promoting and pushing education and awareness. According to CNN, the foundation has also raised more than $20 million for charity and donated almost $4 million in scholarships.

He also founded Magic Johnson Enterprises

(MJE) and began investing in movie theaters, restaurants and fitness centers in low-income neighborhoods. MJE has also focused on bringing high-quality businesses to diverse communities.

Johnson also helped change the national attitude toward HIV and AIDS in the early ’90s. Back in 1991, when Johnson took the podium to share his news with the world, many considered it a death sentence. Johnson assured news outlets at the time that he “planned on going on living for a long time bugging you guys like I always have. “

Magic’s announcement brought the disease into the limelight, forcing the conversation into nearly every American household and causing millions to ramp up the courage to get tested.

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Earvin "Magic" Johnson at the Black Enterprise Entrepreneurs Conference in 2013. (Image: File)

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He founded the Magic Johnson Foundation, not long after his announcement. The foundation “works to develop programs and support community-based organizations that address the educational, health and social needs of ethnically diverse, urban communities.”

He also founded Magic Johnson Enterprises in 1987.

Its mission was to serve diverse communities and bring high-quality businesses to minority areas typically underserved by big corps.

Johnson seemed to invest in nearly everything — theaters, restaurants, fitness centers, sports teams, even a television network. The wide range of jobs provided is breathtaking.

A partnership with Starbucks CEO Howard Schultz made him millions after he sold his stake and his shares in more than 100 franchises back to the company.

The five-time NBA champion is also credited for bringing Starbucks to Harlem.

Johnson’s business empire is estimated at somewhere between $500-$700 million.

In an interview with the Los Angeles Times, Johnson’s longtime agent and friend Lon Rosen explained how Johnson donates millions of dollars from his empire to charity. 

Rosen said, “I’ve known Earvin since 1979 and his whole mission in life has been to create business opportunities in urban America and to be charitable, he has literally donated tens of millions of dollars of his own money to organizations and individuals.”

As CEO of Magic Johnson Enterprises,  he is part-owner of the LA Dodgers major league baseball team and has several enterprises including Magic Workforce Solutions, Sodexo Magic Food Service, Magic Airport Holdings, ASPiRE and other entities.

Giving back is something Mr. Johnson has always maintained is critical. His Magic Johnson Foundation formed not long after he made his 1992 announcement that he was HIV positive, awards student scholarships, hosts job and health fairs, provides HIV/AIDS education and a host of other community services.

At a gathering of black business owners and entrepreneurs at the Black Enterprise Conference and Expo last year in Columbus Ohio, Johnson emphasized his commitment to helping communities prosper.

“It’s my job to reach back and to give back, too. And so I really believe that you can do good and do well at the same time; that you can give back and still be successful at the same time. We should always be about giving back while we’re trying to also build our own success.”

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