When it comes to reality TV, most people would agree there is a formula for success–drama, betrayal, suspense and more drama. But beyond name-calling, glass throwing and fighting, there are some reality TV celebrities like Quad Webb-Lunceford from Bravo TV’s Married to Medicine, who know more than a thing or two about monetizing reality fame. As Brand Ambassador for BCBG Max Azria and owner of Picture Perfect Pups, luxury apparel and bedding line for canines, the ambitious starlet is very busy these days building partnerships and product lines.
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“If you’re going to join the cast of a reality TV show, be assertive and have a crystal clear plan as to what you want out of it. Yes, the drama is a part of the formula to get people to watch the show. But try not to get so wrapped up in the drama. Don’t just be okay with being a part of the show. If there is someone around you making money off of you, then your question should be, “Why can’t I make money off of me?†says Lunceford.
BlackEnterprise.com caught up with Lunceford to chat about everything from running a business to preparing for a new season of Married to Medicine and balancing family-life.
BlackEnterprise: Tell us about your background.
Lunceford: Prior to joining Married to Medicine, I was working in the Medical field. I have a degree in Biology with a Minor in Chemistry.
When I was younger my parents told me I should be a Doctor or a Lawyer, so believe or not for the longest time I felt like I was going to be a Pediatrician. So it’s really funny when I hear people say I don’t want to have kids. My response is always “No my dear, Quad is ambitious, I want to make sure I have everything lined up for my child.â€
Right now I am really running a race trying to make a career in entertainment.
What were your initial intentions when you joined the cast of Married to Medicine?
This was really an opportunity for me to allow my light to shine. I’m always up for a new task and I have a fear of being average.
It’s my goal to be extraordinary. I’ve always held these beliefs about myself but I never knew what the outcome would be. So naturally when I was approached about reality TV it made sense for me to join the show. When you know millions of people will be watching you, it’s an opportunity for you to take an idea and turn it into something that is tangible–something that you can create and sell.Continue reading on the next page…
How did you come up with your business idea for a puppy/dog couture clothing line?
About three years ago, I was shopping for something for my “little girls†(Lunceford’s two dogs, Khloe and Kar’rie) to wear to my wedding. I had the hardest time finding quality clothing for canines that didn’t rip or shrink when I washed them. I eventually found two minimalist style dresses for about $160.00 but I really wasn’t happy–it just didn’t represent me. So I said to myself I can do this. I started to do my own research. I also visited some of the most popular pet stores such as Petco & Pet Smart, and realized I wanted something for the elite luxury client.
The pet market is a $54.3 billion industry and I knew I could get a piece of it. So I came up with luxury clothing and bedding for canines and created “Picture Perfect Pup.â€
As a highly ambitious, married woman, how do you balance the needs of your husband with your insane drive to be successful and independent?
I have never been comfortable with just being a Doctors wife. I think its great but it’s my husband path. He went to school for years and sacrificed his 20’s to become a Doctor.
Nothing really changed when I got married. The fire for me to be independent was still in me. I just needed to find a way to make that happen. I never think that a woman should loose her independence. You should come together as a team.
My husband brings a lot to the table so I try to consult with him as much as possible. I let him know what’s going with me. Yes of course, sometimes things just come up and we have to talk about it later. But as long as you’re making your partner or spouse feel like they are an important part of your success, I think it’s a lot easier to balance.
You can never be too big for your marriage. You should never get the idea that you’re above your significant other. You have to be on one even playing field.
What can we expect from the season 3 of Married to Medicine?
I can tell you this is the best season yet. You pretty much know the formulas for these shows. I think in this season there is a level of suspense, betrayal and some surprise. Then you see us working together in terms of our careers and home life.
You will definitely see the entrepreneurial side of who I am. The sales for Picture Perfect Pup are doing well on-line. I also have something in the works with a luxury furniture store located in the Buckhead section of Atlanta. Watch the season premier on Bravo TV on June 7th.
To keep up with Lunceford check out Quadisverybusy.com and follow Absolutely Quad on Instagram and Twitter.