Of the vast lessons hip-hop has taught us over the years, one of the most recurring is how to hustle. The culture and genre of music prides itself on having a grind harder spirit, as proven through its lyrics that often preach the necessity of having an extraordinary work ethic.
[Related: Mo’Ne Davis Launches Sneaker Line to Help Girls in Poverty]
Hip-hop’s finest have certainly taken their own advice, too. From sneaker collections to brand ambassadorships and liquor lines, the business professionals and artists have delved into limitless ventures and expanded their brands. With their fresh clothing lines, the following rappers are hard work personified.
Nas, HSTRY
Nas first introduced HSTRY in 2013 with style influencer Grungy Gentleman. The hip-hop god reshifted the brand back to the streets in 2014 with its first solo collection. Modern elements and 80s/90s nostalgia mesh to create the label.
T.I, Akoo
Akoo is the apparel line of King of the South T.I. The streetwear label is an acronym for A King of One’s Self. Akoo is said to be specifically for men of exceptional style, character and creativity.
Pusha T and No Malice, Play Cloths
Clipse twins
Pusha T and No Malice joined together to create Play Cloths. Inspired by after school recreational wear, Play Cloths fuses high-end fashion, art and street culture. The gear often depicts bold graphics.TYGA, Last Kings
TYGA translated his love for Egyptian culture and his belief that we can all be kings to brand Last Kings. The label proudly gives off a “flashy and confident” vibe with its wide range of everything from outerwear to tops and bottoms, and accessories too.
Big Sean, Aura Gold
Aura Gold is inspired by Big Sean’s contemporary style. The collections have experimented with touches of leather, wool and massive logos. This is the second fashion line from the young rapper, as his first brand was called Finally Famous.