TikTok is the newest social media platform soaring in popularity; producing a new crop of content creators. You already have a ton of celebrities capitalizing on the trend with Bajan superstar, Rihanna, taking it one step further with her Fenty Beauty brand.
forwp-incontent-ad1">Last week, the beauty mogul unveiled her new TikTok house in an exclusive partnership with the platform to fulfill the singer’s vision of creating a new wave of content creators. The house is in Los Angeles and will be available for TikTok stars with a video-ready natural light, beauty stations, and a make-up pantry for all their cosmetic needs. “We are standing in the official first Fenty Beauty TikTok home,” she said at the launch party. “
I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”In addition to unveiling the new house with a big launch party, Rihanna also invited some of the platform’s biggest superstars to celebrate the occasion. Some of the house guests included Makayla (@makayladid), Kamaboko Gonpachiro (@challxn), Savannah Palacio (@savpalacio), and Dawn (@thedawndishsoap). The TikTok stars were supplied with a full collection of Fenty products like the Killawatt Highlighter and Full Frontal Mascara for their beauty videos and tutorials.