Nominees for the very first Diversity Volume Leadership Awards were announced at the North American International Auto Show last week. Presented by The National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive, part of IHS Inc. and a leading source of critical information and insight to the global automotive industry, the DVL Awards will annually celebrate segment leaders and focus on multicultural automotive buyers.
The DVL Award nominees have demonstrated the highest new vehicle registrations with ethnic, women and millennial consumers. New vehicle registration data from IHS Automotive has been used to determine the nominees based on 2015 model year actual U.S. personal new vehicle registration volumes (October 2014 through September 2015). This year’s awards are based on an analysis of more than 13 million personal new vehicle registrations.
Here are the nominees for the 2016 Diversity Volume Leadership Awards:
| Ethnic Volume Leaders by IHS Automotive Regions | |||
| Great Lakes Region | Chevrolet Equinox | Chevrolet Malibu | American Honda CR-V |
| Mideast Region | American Honda Accord | American Honda CR-V | Toyota Motor Sales RAV4 |
| New England Region | American Honda Accord | American Honda CR-V | Toyota Motor Sales RAV4 |
| Plains Region | Chevrolet Silverado | Ford Motor Company F-Series | Toyota Motor Sales RAV4 |
| Rocky Mountain Region | Chevrolet Silverado | Ford Motor Company F-Series | RAM Ram |
| Southeast Region | American Honda Accord | Toyota Motor Sales Camry | Toyota Motor Sales Corolla |
| Southwest Region | Chevrolet Silverado | Ford Motor Company F-Series | RAM Ram |
| Western Region | American Honda Accord | American Honda Civic | Toyota Motor Sales Corolla |
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| Volume Leaders — Millennials and Women | |||
| Top Women’s Vehicle | American Honda Civic | American Honda CR-V | Toyota Motor Sales Corolla |
| Top Women’s Luxury Vehicle | Buick Encore | Lexus RX | Mercedes-Benz, LLC C-Class |
| Top Ethnic Millennial Vehicle | American Honda Accord | Toyota Motor Sales Camry | Toyota Motor Sales Corolla |
| Volume Leaders by Ethnic Consumer Group | |||
| Top Vehicle — African American | American Honda Accord | Nissan North America Altima | Toyota Motor Sales Camry |
| Top Vehicle — Hispanic | American Honda Accord | American Honda Civic | Toyota Motor Sales Corolla |
| Top Vehicle — Asian Pacific Islander | American Honda Accord | American Honda CR-V | Toyota Motor Sales Camry |
| Top Vehicle — Native American | Chevrolet Silverado | Ford Motor Company F-Series | RAM Ram |
| Top Luxury Vehicle — African American | Cadillac SRX | Lexus ES | Mercedes-Benz, LLC C-Class |
| Top Luxury Vehicle — Hispanic | Lexus IS | Lexus RX | Mercedes-Benz, LLC C-Class |
| Top Luxury Vehicle — Asian Pacific Islander | Acura MDX | Lexus RX | Mercedes-Benz, LLC C-Class |
| Top Luxury Vehicle — Native American | Buick Enclave | Buick Encore | Buick Verano |
| Top Overall Ethnic Vehicle (Luxury or Non-Luxury) | American Honda Accord | Toyota Motor Sales Camry | Toyota Motor Sales Corolla |
About The National Association of Minority Automobile Dealers
The objective of The National Association of Minority Automobile Dealers (NAMAD) is to pursue the meaningful presence and participation of minority businesses and diverse employees across all aspects of the automotive economic sector, including increasing the number of minority-owned dealerships in communities across America, advocating workplace and supplier diversity in the automotive manufacturing environment, and supporting minority engagement in the automotive retail sales and service sectors.
NAMAD, a 501(c)(3) non-profit, tax-exempt organization headquartered in the Washington, D.C. area, is committed to developing strategic relationships and advocating for the advancement of business policies and practices that ensure diversity and economic parity remain a priority in all aspects of the American automotive industry.
About IHS Automotive
IHS Automotive offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With the 2013 addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception–across design and production–to the sales and marketing efforts used to maximize potential in the marketplace. No other source provides a more complete picture of the global automotive industry.
IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, it is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. IHS is committed to sustainable, profitable growth and employs approximately 8,600 people in 32 countries around the world.