[Watch] Black History Month: Allstate Spotlights Modern African American Inspirational Stories

In honor of Black History Month, Allstate Insurance Co. launched “Worth Telling,” a national digital, social media, and radio campaign, spotlighting the accomplishments of 10 African Americans who are paving the way for others in the fields of art, education, health, science, music, and entrepreneurship.

[Related: Black History Month: Ruth J. Simmons, President of Brown University]

“This campaign celebrates the important contributions of African Americans across a broad spectrum of disciplines who are making a positive impact on society and inspiring others,” said Georgina Flores, vice president of marketing for Allstate.

Through a series of  incredibly inspiring videos, Allstate recognizes the individuals whose drive and p

assion has led them to become influential in their respective fields. These stories will be included on the brand’s official YouTube®, Instagram® and Facebook® channels in February, using #WorthTelling. Individual stories from the campaign will also run online and in national radio advertising throughout the month.

Watch the 2016 Worth Telling series below and subscribe to Allstate’s You Tube channel for new stories released each week throughout the month.

“This Is Exactly How You’re Supposed To Be”
Natalie McGriff — Author (Jacksonville, Fla.)
A seven-year-old dreamer and idealist, McGriff started a comic series “The Adventures of Moxie McGriff” as a way to boost her confidence in her skin tone and hair. Self-love is Natalie McGriff’s super power. The amazing way she uses it, is Worth Telling. Listen as she talks about what makes her authentic.

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“To Give Up Is Irresponsible”
Tomeka Reid — Cellist (Chicago)
Transforming the music industry, Reid leads a group called the Tomeka Reid Quartet and mixes groove with her own distinct experimental style. Black music is also classical music, that’s a story Worth Telling. Listen to Tomeka Reid share how improvising music gave the best life lessons.

 

“10,000 Little Messages”
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dream that started in their kitchen, founders of OYIN Handmade, Jamyla & Pierre Bennu, a husband-and-wife team are now the proud creators of Oyin Handmade, a natural line of skin and hair care products that is sold in 500 stores. The energy of handmade is an energy Worth Telling. Listen as the Bennus describe how they spread affirmations of love.

“The Reality Is”
Tim King — Educator (Chicago)
King is the founder and CEO of Urban Prep Academies, a network of public boys schools in Chicago. One hundred percent of Urban Prep graduates–all African American males and mostly from low-income families–have been

admitted to college. An inner-city school that’s preparing 100% of its black young men for college? That’s a statistic Worth Telling. Learn how Tim King is showing America a new reality.

 

“Forfeit The Kick It”
Hebru Brantley — Visual Artist (Chicago)
Brantley challenges cultural boundaries through his work by telling the stories of youthful characters and their adventures. The conversation about color doesn’t fade when it comes to art; that’s a viewpoint Worth Telling. Listen to Hebru Brantley explain why hard work should trump labels in the arts.

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