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‘Black in America’: Hajj Flemings, One Year Later

Last November, CNN’s Soledad O’Brien explored Silicon Valley through the eyes of eight African-American entrepreneurs. All participants of the inaugural NewMe Accelerator class, the Black in America: The New Promised Land — Silicon Valley cast invited viewers into their journey as startup founders competing in an industry comprised of less than 1% of entrepreneurs that look like them. BlackEnterprise.com caught up with the tech innovators to see what they’ve been up to one year later.

When you think of tech Meccas in the states, one of two places likely comes to mind: Silicon Valley or New York’s Silicon Alley. However, in part due to the work of one savvy tech entrepreneur, techies may soon be adding Detroit, Michigan to that list.

Hajj Flemings, CEO and co-founder of digital storytelling platform GoKit, is highly invested in the former automotive center. The Detroit native is imparting his industry knowledge on to the next generation through Student Ventures, an initiative that exposes middle and high-school students to the world of entrepreneurship, mobile app development, digital technology and STEM education. The newly launched program helps address the technology gap that exists between mainstream America and underrepresented groups like blacks, Hispanics and females. Flemings partnered with Detroit Area Pre-College Engineering Program (DACPEP) on Student Ventures’ first event, held in October, and Dell sponsored the pitch competition, awarding the winner a Dell XPS12 ultrabook. “After being part of the CNN Black in America 4 documentary…there was a really large problem that I could help solve that really resonated with me,” he said.

Although the author and public speaker keeps busy with GoKit, which officially launched at SXSW 2012 and now has 5,000 subscribers, and Student Ventures, Flemings continues to hold his personal branding conference Brand Camp University, speak on panels and at events and serve as a go-to expert on all-things tech for media outlets such as NBC, Black Enterprise, and BusinessWeek.com. With the one year anniversary of the CNN special upon us, see what’s been keeping Flemings occupied and his thoughts on his NewMe and Black in America experiences.

After living in Silicon Valley…

I began to see the incredible opportunities that existed in Detroit.  The tech entrepreneurial density was increasing at an alarming rate but it was void of an inclusive presence that represented the demographic of the City of Detroit.  I am excited about helping to transform Detroit’s startup ecosystem.

The solution for increasing the number of blacks in Silicon Valley…

Exposing middle and high school African-American students to more role models, successful tech entrepreneurs, investors and startup founders because they exist.

What’s needed in the tech Mecca…

Black tech founders who have built successful startups that get sold or acquired and a black investment network that can help fund startups with founders that look like them.  Investors whose mission is investing in solidly-built startups with founders that happen to look like them.

I appreciate CNN for…

Taking the risk when other networks didn’t give this important issue airtime. The documentary was a catalyst to be used as a reference

point to move the needle forward. Not because it started the conversation, because I don’t think it did. There were already great people doing the work, in some cases under the radar. The documentary, I believe, was a single data point that helped take conversations that were happening on the local level ‘mainstream.’

It would’ve been great for Black in America 4 to mention African-American Silicon Valley pioneers like….

Ken Coleman, Roy Clay, David Drummond, chief legal officer of Google, and Shellye Aarchambeau, CEO of MetricStream, to name a few.

The NewMe Accelerator provided me…

Access to information and relationships with key influencers in the tech space in Silicon Valley and nationally.

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