On Wednesday, Courtney Adeleye, founder and CEO of The Mane Choice, announced a major partnership with MAV Beauty Brands. MAV Beauty Brands is a global personal care company dedicated to nurturing and growing founder-focused brands.
In turn, The Mane Choice will be able to expand across North America making the company a global brand. Adeleye is passionate about uplifting and educating other women as they pursue entrepreneurship and create wealth. With aligned values, Adeleye decided to partner with MAV Beauty Brands to make her dreams of supporting black women in building generational wealth with The Generational Advantage Fund.
“I made this move to expand the company’s reach and ultimately create more opportunities for my community, so they can get on a path to creating advantage and wealth,” said Adeleye in a joint press release by The Mane Choice and MAV Beauty Brands.
Adeleye has put her money where her heart is and she is personally committed to contributing $30 million to the fund. The Generational Advantage Fund will focus on financial literacy, creating access to capital for entrepreneurs, mentorship, housing, as well as resources and support.
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In an Instagram post, Adeleye shared her excitement about the partnership and fund with her 328,000 followers and the world.
Applications for the fund are set to open in the coming weeks. Women interested in receiving additional information can sign up for The Generational Advantage Fund newsletter.