In today’s business world, social media is not the exception, but part of the norm. If you love social media, have skills with Web analytics, can spot trends and stay on top of the hottest conversations and needs of an audience, a job in social media may be perfect for you.
Working in social media is not just about posting updates, but it’s certainly about having a savvy for what you post, who’s watching, how they’re consuming and how it turns into dollars for companies. Check out five cool jobs in the industry that are great for those who just can’t get enough of Facebook, Twitter and LinkedIn, and have a nice salary to boot.
This professional is proficient with search engine optimization efforts. In other words, they ensure that a company’s content or offerings are easily found on the Web for a target audience. They know the most searched keywords, how to interpret and use data from the latest analytics tools, how to position content for boosting traffic to a website and come up with digital marketing techniques.
The Cool Factor: You can typically work remote or in-office (or a combo of both) and you are often challenged with boosting a company’s digital imprint. You’ll be an industry MVP if you’re able to get that to equal dollar signs.
Salary: Up to $70,000+
2. Strategist
This professional is great at coming up with innovative ideas to position content on the Web. They also may hold similar qualifications as the SEO specialist and can create tailored strategies for the brand they work for, the audiences they serve
or both. They have knowledge of consumer marketing and audience engagement in terms of social media use and content creation, and may create plans for various platforms including TV, the Web, and mobile.The Cool Factor: If you have editorial or writing acumen, you can mesh those skills with analytics to keep companies competitive, a hot commodity among professionals. You can also helm teams and flex managerial skills in handling various projects. This position is sometimes freelance, in-office or a combination of both and you may not be stuck to an office all day.
Salary: Up to $100,000+
3. Blogger
This professional knows how to tailor editorial or reader content that will entice an audience toward a brand or concept. They can be utilized in almost any industry, from healthcare to nonprofits to Corporate America. Oftentimes, the blogger is the gatekeeper for a company’s communications and the audience or consumer to which it caters.
The Cool Factor: This too can be freelance, and can be done for multiple brands if you’re a great writer and multitasker. Also, you can apply savvy and flex your unique writing skills by diversifying who you blog for. It’s fast-paced but a competitive field with many options for employment if you’re good at it.
Salary: Varies (Up to 100,000+)
4. Digital Media Marketer
This professional tailors marketing campaigns for brands. Whether it’s their main employer or a multitude of related brands, the digital marketer finds ways to create unique content as dictated by digital media strategy. Think of this person as the digital form of a Web copywriter/ad whiz/wordsmith/strategist.
Cool Factor: You get to combine creative, editorial and analytical. If you’re into being a salesman in terms of getting people to buy into ideas (and ideally click on what you’re offering and direct traffic to the client), this is the job for you.
Salary: Up to $125,000+
5. Digital Sales Manager
This professional can draw brands toward advertising with a particular site or brand. They can also sell the digital footprint of a company,
build campaigns and synergies that lead to ad sales and are well-versed in digital sales analytics. They often work hand-in-hand with editorial directors and social media strategists to ensure content synergy and saleability for big brands to buy into and partner with. They understand digital audiences and what will entice them to visit a site, stay on site and continue to come back. They also understand the role of today’s digital content creation and consumption, how to integrate campaigns in mobile and TV, and are able to communicate that to potential clients.Cool Factor: Many positions offer commission, and you’re often off-site working to gain clients and close deals. You’ll also be a hot commodity if you understand how to sell digital content to meet the demands of an audience that’s consuming more and more via their smartphones, laptops and iPads.
Salary: Up to $100,000+