After years of sharing her hair growth journey, Grammy-winning artist Cardi B has officially launched her own haircare line Grow-Good Beauty.
Grow-Good focuses on hair health and length retention and is scheduled for a digital launch on April 15.
The “WAP” rapper’s passion for haircare was first displayed in her viral “kitchen masks,” where she used natural ingredients to repair her own hair. Grow-Good Beauty aims to professionalize those DIY methods by incorporating Fiberlace, a proprietary plant-based complex engineered to fortify the hair shaft
and minimize breakage, according to Beauty INC, which interviewed the rapper.“I made Grow-Good because I really put the work in on my hair,” Cardi B said. “I was doing my own masks in my kitchen… using what I already knew from my family’s recipes. I really took my time to get my hair looking healthy again after years of damage. Now I wanna share my hair journey with everybody.”
To remain accessible to her core
audience, the line is currently priced at under $20 per item. The initial “Core Collection” includes four primary systems:The Grow-Good Beauty debut collection consists of a four-step “Core Collection” designed to bring professional-grade maintenance to an accessible price point:
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Wash Cycle / Wash Cycle+ ($14.99): A duo of strengthening and clarifying shampoos engineered to clean the scalp while fortifying the hair fiber.
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Soft Serve / Soft Serve+ ($14.99): Hydrating and detangling conditioners that focus on moisture retention and ease of styling.
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Get Rich Mask ($19.99): The collection’s most intensive treatment, utilizing avocado and banana extracts to provide deep repair and mimic Cardi B’s signature DIY recipes.
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Everything Serum ($17.99): A multi-tasking finishing product that serves as a heat protectant and a shield against environmental humidity.
Cardi B told Beauty INC she is working hard to provide a healthy foundation for diverse hair textures and spread a confidence she did not always possess.
“When I was younger, I really used to hate
my hair,” she shared during a recent profile. “Now that I’m older, I grew to love it and appreciate it. I wanted to create something that helps people feel confident about their texture.”RELATED CONTENT: Cardi B Is Back In Court And Determined To Beef With Tasha K ‘Foreva!’