You’ve finally made up your mind to do it. You’re ready to share your knowledge, expertise, and experience with the world. You have a unique voice, with unique thoughts that will entice people to listen to you … eventually. Yup, you’re ready to join me and the other 100+ million bloggers sharing opinions in the blogosphere. Here are a few tools you should check out to get you off the ground.
Blog Platform
It takes all of five minutes to get a blog set up, and Blogger is a free tool from Google that you can use to get started. It has everything a beginning blogger needs to get started. However, if you don’t mind kicking out a few bucks for a more professional looking blog, you may want to consider Six Apart’s TypePad service, used by many popular bloggers. There are other great blogging platforms out there, such as WordPress and MovableType, but they require you to have a little more tech savvy to really get the most out of them. Blogger and TypePad are the choices for those who just want to create content without getting into some technology nuts and bolts.
Blog Editors
The platforms listed above have their own online editors that allow you to type in your blog posts. Many of these editors are pretty good, but it’s not like using Microsoft Word. So if you’re like me, you’ll want to use a nice full-featured tool for creating your posts. And while
Pictures and Voice
You need pretty strong writing skills to really rise above the noise and create a strong following as a blogger. But you’ll want to have more than just the written word to
COLT 45
No, I’m not suggesting that you need a stiff drink in order to blog. COLT is an acronym you should keep in mind while you’re blogging away. Because your goal as a blogger is to create content that people will want to Comment On and Link To. And when you’re first starting out, you’ll need to enlist 4 or 5 of your colleagues to perform some random acts of Web socialism–commenting, linking, e-mailing, DIGG-ing, and Stumbling. Also sign up with FeedBlitz to allow people to sign up to receive e-mail notification when you post a new entry. Also check out FeedBurner and their free suite of tools to help you promote and track blog traffic.
There are many more tools you’ll need to add to your tool belt as you begin your blogging career, but these should help you get off to a fast start.
Brent Leary’s column on business technology appears weekly at BlackEnterprise.com. His blog can be found a twww.brentleary.com.