Women outnumber men on most social sites, excluding Digg/Reddit and Google+.  However, what methods are they using to leverage this digital position of power? More so, what tactics are they using to further their personal brand?  These are questions moderator Mo Krochmal of Social Media News NY and panelists– Amy Vernon, vice president of Strategy at Hasai Inc; Linda Bernstein, writer and baby boomer blogger; Nora Walsh, director of public relations at The Pierre, NY; Laura Mignott, co-founder and president of DigitalFlashNYC and Gemma Craven, executive vice president, Social @Ogilvy–sought to answer during “She Shall Lead,†a Social Media Week 2012 panel.–Noni Cavaliere
Here are 6 easy-to-follow pointers women of power should follow to maximize their presence online:
Leverage your online community
Are there successful women you’re already connected with online? Â Are you engaging with them or just taking a backseat and watching? Â Just remember, as Vernon said:”You get what you put out there. If you engage and support [your network] via shares, retweets, and blog comments, you will most likely receive the same in return.”
“Show off your digital assets”
Be a conversationalist and create dialogue around a topic you’re passionate about. Your engagement around specific topics will begin branding you as a go-to source. Â Bernstein added that learning a bit of html coding is always a good skill to have. Learn to create digital newsletter and blog posts that are informative as well as visually pleasing.
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Connect in the real world, not just online
Meet face to face with your network. For example, Mignott created a series of networking parties to bring people together. While organizing a party might not be at the top of your list, try scheduling a time to grab coffee or drinks.  It’s as simple as mapping out what you want to get out of a meeting, who you can bring to the table, nailing down a date and what you can do to further the growth of all involved parties. Bring things full circle and take the conversation back online.  Continue maintaining that relationship online and off.
Keep close tabs on your competition
If someone is in a space you see yourself in, see how they did it and learn what they are doing daily to keep the momentum up. Â See who they are connected with and see if you can either work with them or better connect with that community, advises Walsh. Â Also, find, follow and interact with thought leaders in your industry. If you can connect with them, they may become your very own brand ambassador.
Commit this to memory: “Content is kingâ€
You have to constantly keep on top of your various social media profiles to stay relevant and in the know. Hence, constant (but relevant) content distribution is a must. Keep a steady flow of original content and partner shares available for your network to peruse through.
Remove descriptors such as “guru†and “expert†from your online bio
In social, there’s no such thing as an expert. Â The digital world is constantly changing and everyone in the space is learning together daily. Let your content speak for itself, not your bio verbiage.