Black Blogger Month: LoveBrownSugar, Redefining Style on the Web

Blogger and social media specialist Christina Brown proves there’s more than a one-size-fits-all formula for style

Christina Brown, founder of LoveBrownSugar (Image: Christina Brown)

  • Niche: Women’s Fashion/Style/Beauty
  • Founder: Christina Brown

Fashion has always pumped through the veins of Queens, New York native Christina Brown.  It’s that passion for all things style and beauty that led the now 26-year-old editor in chic to serve as senior fashion editor of the widely recognizable campus glossy, The WALK, during her undergraduate days at the University of Pennsylvania’s Wharton School of Business. Brown didn’t stop there, she spent her summers learning the ins and outs of the fashion industry, interning at luxury retailer Saks Fifth Avenue, and the ropes of the digital marketing field at BET.

After finding issue with the lack of diversity in fashion and media, the style maven took to the Internet, starting her blog, LoveBrownSugar.com, in July 2009. From high-end designers to mass retailers, Brown’s real-girl approach to covering the highly lucrative and competitive field of fashion has earned her recognition as one of Essence’s Fab 40 Fashion Bloggers, The Root’s 2012 Black Bloggers To Know, Huffington Post’s Top Fashion and Beauty Insiders on Instagram and Sparkah’s Top 100 Beauty Bloggers, among others. Brown has landed editorial positions at Honey and Uptown magazines, and her insights have appeared on various media sites including The New York Times, Refinery 29 and Elle.com. And if you thought her empire only existed online, think again! Brown joined forces with LiSi Cosmetics to create her own nail lacquer, appropriately titled LoveBrownSugar.

As part of Black Blogger Month, BlackEnterprise.com caught up with the style aficionado to discuss her blooming brand, lessons learned from four years of blogging and why LoveBrownSugar is a sweet online destination.

I started blogging…

In July 2009, I had just graduated from college and I realized that there weren’t many online outlets that catered to girls like me. So I decided to start my own. It was an outlet for me during a time when I had so much I wanted to say and contribute to the fashion industry, but didn’t really have a platform to do so.

LoveBrownSugar stands out because…

I don’t just focus on one thing. My blog is about style—not just fashion, or just beauty, or just celebrities. It encompasses so much more. And it’s also not just a space for talking about style, but a space for talking about it through the lens of self-empowerment. I’m a curvy girl—always have been, always will be—so women with curves find comfort on my site. I’m also a woman of color. I have natural hair, and a myriad of other attributes that make me ‘different.’ It’s the celebration of those ‘differences’ and embracing them for what they are. That’s what sets my site apart from others.

People trust my brand because…

I put honesty and integrity at the forefront of my brand. I always have and always will. My readers know that when I endorse something, it’s because I actually like it. I always disclose when something is sponsored content out of respect for my readers. And I always speak from the heart.

The biggest mistake I ever made in business was…

Hopping onto a project because there was a big brand involved, not because it would help me in building my own brand.

What I learned from that was…

Put your brand first. Even if the big bucks aren’t rolling in yet, always keep in mind that when you devote your entire self—all your energy and all your talents—to building someone else’s brand, instead of your own, you’re setting yourself back in the long run. If entrepreneurship is truly your passion, invest in yourself first.

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