Carmelo Anthony Launching Luxury Watch Magazine

Fans can already get a taste of his taste in watches on Instagram

haute time magazineIt comes natural for Carmelo Anthony, the NBA’s leading scorer in 2013, to watch the clock on the court.

But when he’s off, this New York Knicks small forward’s fans know him to keep time with luxury wrist watches. So it’s no surprise that “Melo” is launching Haute Time magazine, a new media venture covering luxury watches.

The New York Daily News reports Anthony is the co-founder, publisher and a columnist for the magazine.

Fans can already get a taste of Anthony’s taste in watches by following his Instagram account’s “Watch of the Day” feature.