Take a look at any breakdown of social media stats and itâ€™s clear (insert BeyoncĂ©â€™s â€śRun the Worldâ€ť), womenâ€™s usage outpaces menâ€™s on all social networking sites except for Twitter, according toÂ a 2013 Pew Internet report. Given our influence across the social landscape, power women have a real opportunity to leverage social media to take their brand to the next level.
Black Enterprise has tapped social media expertÂ S. Lynn Cooper to provide tips for taking your stellar real-world reputation and packaging it in the digital space during ourÂ 9th Annual Women of Power Summit.Â In addition to serving as Chief Social Officer at her company,Â Socially Ahead, Cooper regularly contributes her insights toBlackEnterprise.com, and has been featured on MSNBC, CBS News, Huffington Post, Bloomberg, Redbook and American Express Open Forum, among many other online outlets.
Here, weâ€™re highlighting Cooperâ€™s surefire tips to establishing yourself as a thought leader on the web:
Participate in Twitter Chats or Google+ Hangouts
If youâ€™ve never heard of a Twitter chat, think of it as a chat room hosted on Twitter. Twitter chats use a pre-determined hashtag (#) to engage a group in a real-time conversation at a specified time. A Twitter chat is a great place to answer any questions other professionals in your field may have; thus, demonstrating your value and expertise. If you participate in a particular chat each week, you will also create relationships with others, which will strengthen your social media presence.
Whether youâ€™re sharing tips, organizing product demonstrations or interviewing other industry leaders, Google+ hangouts are an excellent way for brands to interact with clients and vendors via video. The best part is that you have the option to broadcast live (hangouts on air) or upload it to your companyâ€™s YouTube account at a later date.
Contribute Guest Blog Posts
Once youâ€™ve been actively publishing on your blog, itâ€™s a great tactic to reach out to other bloggers in your field. Once you have begun to actively comment and share their articles, contact them via e-mail or social media to inquire if they accept guest posts on their blog. Gaining recognition by established leaders as a contributor will provide you with credibility.
Publish a White Paper, E-book or Webinar
E-books, whitepapers, and even webinars show prospects, customers and colleagues that youâ€™re knowledgeable about specific industry topics beyond short content postings (i.e. blog postings, social media posts and videos).Â Releasing well-crafted e-books or white papers demonstrates that youâ€™re capable of thought leadership on a larger scale.
As ourÂ annual Women or Power Summit approaches, weâ€™ll be providing our power women with winning strategies to take their social networking skills to the next level. If you have any strategies youâ€™d like to share, be sure to tweetÂ @blackenterprise usingÂ #BEWomenofPower.
Embrace Your Power: The Moment is Now! Attend the Women of Power Summit hosted by State Farm, and explore all the ways you can achieve your professional and personal goals. This four-day event caters to executive women of color. Itâ€™s your opportunity to connect with other powerful women, develop professional strategies, and get expert advice from todayâ€™s leading female executives and decision makers.Â Register today!