A Late Night Run


will not provide. Stern says a common model combines occupational medicine services with walk-in services. In this format, area businesses can send employees in for drug screenings, physical examinations, and other services.

4. Know the back office. “Although you may hire others to oversee this,” continues Stern, “the more you learn about coding, billing, and collecting your revenues, the more successful you will be.”

5. Market early. Put up a sign as soon as the building is ready. “Newspaper articles are powerful,” says Stern, who recommends inviting the press to the grand opening. “It’s free advertising.”


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