40 Next: Sirena Moore

In celebration of our 40th anniversary, Black Enterprise is taking a look both forward and backward at the world of black business. Our list of 40 Next celebrates the next generation of entrepreneurs and business leaders.

These BE Nexters—those 21–35 years old making a measurable impact within their respective business, organization, industry, or field—are standouts in the areas of entrepreneurship, corporate America, academia, nonprofit, the arts, and the STEM fields (science, technology, engineering, and mathematics). And they prove every day that “business as usual” is not so usual. For them, leveraging expertise in one area to maximize an opportunity in another is standard operating procedure.

Using the legacy of their business predecessors to forge their own way, this new generation of leadership accepts the torch without trepidation. But the commonality between then and now is that success still takes a focused, strategic, and passionate mindset. Here, we introduce you to one of our 40 Next.

Sirena Moore, 28
Founder/CEO
Elohim Cleaning Contractors Inc.
Bristol, PA

Moore’s industrial and commercial construction site cleaning firm continues an upward revenue trajectory earning $2.7 million in 2009 and projecting $3 million in 2010. The Greater Philadelphia Chamber of Commerce’s 2010 Small Business Person of the Year,  Moore helps others learn the ropes through workshops and a radio program.

Education
No college degree. Graduated high school as a teenage mother of twins

Favorite Book
Rich Dad, Poor Dad by Robert T. Kiyosaki

BE Next Manifesto
As a teenage mother with no higher education and very few resources to start a business, I had every reason to quit. Instead, I chose to lead a life of faith and leave a legacy that screams NO EXCUSES! The best is yet to come.