What Pregnancy Teaches Us About the Complicated Life of a Startup Founder

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Pregnancy
(Image: File)

Having a baby is a big deal. Having a baby while running a startup is an even bigger deal. When going through pregnancy, I learned some lessons that were applicable to both my journey as a new mother and as a startup founder. Here are 10 lessons:

    1. It’s not as easy as it looks. As cute as pregnant women look with their baby bumps, it doesn’t feel “that cute.” I stopped sleeping that last month before my child was born, so much so that I started hallucinating. The media portrays an idealistic, romantic image of running a startup company, with all the freedoms and joys being your own boss, when in fact, there’s a lot more grind involved. In the course of a single day, a competitor can suddenly copy your product, and you can land a big investor.
    2. There are a lot of ups and downs. When I was expecting, the hormones were flying through my body in epic proportions. I remember on our 500 Startups demo day, I ended up crying the whole ride there, smiling for hours once we arrived, then breaking down and crying in the bathroom, only to go back and smile some more. In the startup world, I wake up in the morning full of optimism, and then by 3 p.m., I can come crashing down, filled with doubt. By 7 p.m., I often have to pull together all the energy I have to pitch my company to strangers.
    3. There’s no going back. I learned that once doctors intervene with labor and the birth of the baby, there’s no going back. In the startup world, you need to have product-market-fit and a kickass product. I know many founders who practice all kinds of growth hacking to get their numbers to look just right, but many of growth hacks are just not sustainable.
    4. There’s an unexpected feeling. Creating life with my husband has been magical. The child grows right before your eyes. As a founder, you create something out of nothing. Your existence is only thanks to the customers willing to pay for your product or service (and also to the employees, advisors and investors who work alongside you to make it happen). As a gift-giving service, we make handmade cards to go with every gift. I’m personally committed to ensuring each gift receives the best attention we can give, and I work side-by-side with those involved in our business every day.
    5. You’re the underdog. After having gone through miscarriages, making it to the third trimester made us feel like the underdog. Everything was about not messing it up. Data on the number of women CEOs is limited. Less than 5 percent of the Fortune 500 CEOs are women. As a pregnant CEO, I was a minority among minorities. This impacted us, especially when fundraising. It meant we had to make hard decisions as a business to survive. I took out personal loans to cover us for a while. Ultimately, we had to reset and could no longer pay employee salaries. I now have a team of people driven like founders.

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Arry Yu is the CEO and founder of GiftStarter: Gift together, split the cost, share the joy.

BusinessCollective, launched in partnership with Citi, is a virtual mentorship program powered by North America’s most ambitious young thought leaders, entrepreneurs, executives and small business owners.