“The money is in your list.”
Marketers have said this over and over again throughout the years, and even in 2015 it remains accurate. Email is still a very effective form of digital marketing, and building an email list should be one of the main focuses of your marketing strategy, regardless of whether you have a car dealership or a mom-and-pop bookstore.
The simplest and most effective way to grow your email list is to offer a newsletter. It’s something that my company has done for many years. But placing an opt-in form on your website and waiting for the subscribers to pour in will leave you extremely disappointed. Sure, you will capture an occasional subscriber, but if you want to experience aggressive list growth, you will need to implement some other strategies.
Here are five strategies that my company has implemented recently on our own website that has helped us grow our email list at an extremely fast rate.
Run a Twitter Card Lead Generation Campaign
We experienced success running Twitter card lead generation campaigns. I’m a huge fan of this list-building method for two reasons. First, it allows prospects to join the list with a single click. They aren’t required to enter an email address, as Twitter automatically passes the email address used to log into the account. Second, you receive a valid email address 100% of the time, since a prospect can’t enter a bogus email to claim your offer.
We were also able to use the targeting options to draw in qualified subscribers. You pay for each email added to your list using Twitter cards, so you need to have a decent budget if you want to get aggressive. Don’t let the cost deter you, though, as no subscriber is ever free. There is a cost associated with every subscriber you attract, whether it’s from social media, SEO or other marketing channels.
Jonathan Long is the founder & CEO of Market Domination Media, a digital marketing agency specializing in creative outside-the-box branding campaigns designed for aggressive online growth. Connect with him on Twitter. Jonathan also founded EBOC, an exclusive private community for entrepreneurs and business owners.
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