In today’s job market, it’s essential to know digital and tech skills. And at a premium, knowing a thing or two about online marketing makes you that much more competitive, whether you’re a job seeker or entrepreneurs. Here are a few ways to upgrade your knowledge:
General Studies 101: math, business and writing
To become a great marketer, the price of admission is a basic understanding of of math, business and English composition. Turn to the Khan Academy for online courses on arithmetic and probability and statistics. It also helps to have a foundational understanding of microeconomics and finance, particularly the modules on interest, debt and basic accounting.
Writing skills, such as achieving a readable writing style and strong grammar and punctuation, are an absolute necessity to writing copy that sells. Without these skills, you will be singled out as a weak writer. To brush up on your writing, a good starting point is Duke’s English Composition I course on Coursera. If you don’t want to work on a typical college schedule, some good self-paced alternatives include the “Cleaning Your Copy†course from Poynter’s New University and Grammar Girl’s Quick and Dirty Tips.