Joy Rohadfox is CEO and president of Atlanta’s Rohadfox Construction Control Services Corp. (RCCSC), leading as a power player in a construction industry where men often dominate.
“Entrepreneurism is about taking risks, being creative, determined and aggressive,†she said to rolling out. “Every obstacle and barrier that I overcome in our gender-based society proves that I am here to stay.â€
rolling out: What is the best business advice you’ve ever received?
Rohadfox: While a lot has changed in the way business was done in the last 50 years or so that my father has been around, many things haven’t. My father taught me two valuable business lessons that are still very relevant today: Never let personal feelings get in the way of making sound business decisions, and to surround myself with smart people; if a person has to be micro-managed, they are not the right person for the job.