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5 Key Ingredients of a Successful Advertising Campaign

The building blocks of an effective advertising campaign

The building blocks of an effective advertising campaign.

By Kandia Johnson

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lwt-logo

‘Lesbians Who Tech’ Summit Coming to New York City

Four-day event featuring speakers from companies including Google, The New York Times, Amazon and more

Lesbians Who Tech’s second annual summit in New York Oct. 1-4 is set to bring…

By Janell Hazelwood

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groceries

Shopping Smart: Tips for Saving on Grocery Staples

Coupons aren't the only way to save

These days, enjoying deep savings when grocery shopping requires more than coupon clipping. There are…

By Denise Campbell Laidler

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(Image: White House Twitter)

#UNGA: ISIS, Diplomacy, and Combatting Extremists Top Topics at UN General Assembly

Leaders focus on terrorism, ISIS, and peacekeeping strategies among the nations

This week, more than 150 leaders are networking and discussing issues that impact the world…

By Janell Hazelwood

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US_map-Old_South

Blacks Migrating South for Opportunity and Prosperity

Highest earning African Americans moving to Southern states

“The people we spoke with are in their high earning years, these are not…

By Stacey Tisdale

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adweek

Ad Week 2015: Celebrities, Industry Leaders, and Media’s Top Execs Gather in NYC

Regulation and access issues in publishing and social are hot topics this year

This week, thousands of leaders in the advertising, media, business, tech, and marketing industries are…

By Janell Hazelwood

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Cheryl Wood (Image: File)

The Power Move: How to Successfully Turn Your Passion Into a Lucrative Career

International speaker and author, Cheryl Wood, shares how she left corporate America to find fulfillment

Award-winning author and international speaker Cheryl Wood shares how she found the courage to leave…

By Janell Hazelwood

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(Image: LinkedIn)

New CEO Perri Irmer Expected to Boost DuSable Museum of African American History

Executive tasked with reviving Chicago institution and plans to collaborate with presidential library

Perri Irmer, fourth president and CEO of the DuSable Museum, is expected to help boost…

By Janell Hazelwood

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Carol's Daughter featured in her eponymous, viral ad.

[WATCH] Fem-Advertising: 3 Campaigns Empowering and Inspiring Women

Fem-advertising campaigns humanize brands, boost sales, and inspire women around the world

Fem-advertising campaigns humanize brands, boost sales, and champion women around the world.

By Kandia Johnson

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Image: Zuri Hall (Riker Brothers)

Zuri Hall Talks Landing Her Dream Job at E! News and the Power of Investing in Yourself

Hall shares her journey to making it as a national television host

E! News correspondent Zuri Hall opens up about her career journey and the power of…

By Courtney Connley

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Driver’s Licenses May No Longer Get You Through Airport Security

Flying domestically? You may need to get your passport ready

According to a new policy, if you live in one of these four states, a…

By Cristie Leondis

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0629_college degree

New College Scorecard Takes the Guesswork Out of Picking a School

See college graduation rates, average annual costs and more

The College Scorecard is a dataset that gives prospective college students access to information that…

By Robin White Goode

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International Destinations to Travel While the US Dollar is Strong

Best places around the world to stretch the U.S. dollar

Best places around the world to stretch the U.S. dollar.

By Kandia Johnson

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(Image: Twitter)

Morehouse College Debate Team Wins First Tournament of Academic Year

HBCU students take home trophy for best overall performance

The Morehouse College Speech and Debate Team won its first tournament at the University of…

By Janell Hazelwood

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(Image: Shutterstock)

Global Connections for Women Foundation Hosts Free Event in Atlanta

GC4W Business Expo featuring panels on entrepreneurship and career advancement

The GC4W Atlanta Working Mom Business Expo will host industry and civic leaders to empower…

By Janell Hazelwood

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black college graduate

8 Ways Ninth Graders Can Prepare for College Now

It’s not too early to get ready for university

Ninth grade is a great time to prepare for college. Start now to develop time…

By BlackEnterprise.com

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BE_President Obama

[Recap] National HBCU Week

Sept. 20 – Sept. 26, a time to acknowledge their courageous work

President Barack Obama has declared Sept. 20 – Sept. 26, 2015 to be National Historically…

By Robin White Goode

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capsules arranged in the form of a dollar sign

5,000% Hike: Drug Company CEO Retreats After Outcry Over AIDS Medication

Martin Shkreli, CEO of Turing Pharmaceuticals, says price will now be lowered

Martin Shkreli, CEO of Turing Pharmaceuticals, has defended his company’s decision to raise the price…

By Janell Hazelwood

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(Image: wikimedia.org)

This Week’s Highlights: The Best and the Brightest

Check out the top trending news stories from this week

Here is a recap of this week’s highlights, some of the biggest news, tech, career,…

By Cristie Leondis

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(Image: File)

Ex-NFL Player Warrick Dunn Gives 144th Gift of Homeownership to Single Parent

He and his foundation help provide resources for first-time home buyers

Warrick Dunn has decided to expand his NFL legacy with philanthropy, and he’s giving the…

By Janell Hazelwood

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How To

Startups

How to Start a Profitable T-Shirt Business

T-shirts are contemporary wardrobe staples for men, women, and children today. Building an online T-shirt…

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How to Invest in Cannabis Stocks

While some stocks in these sectors have been high fliers, even more have gone bust…

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