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How To

Every entrepreneur wants to build a brand that inspires confidence, quality and reliability, knowing that customers’ belief in your product or service translates into revenue. In short, people put their money where their trust is. But trust can be a fickle thing. It can be difficult to earn and even then, requires constant maintenance. And if that trust is shattered, it can mean the end of an enterprise. 	In his book, The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line, author and business strategist Dave Horsager discusses the correlation between trust and profits. “I think it's the key bottom line indicator even though someone might think at first glance it's a soft skill,” he asserts. “I prove out how it really does affect the bottom line and of course it affects impact and everything else.” He also offers what he refers to as the “8 pillars of trust.” —Alan Hughes

8 Ways to Build Trust in Your Brand

One of the keys to running a successful business is having a strong and reliable reputation

There’s more to branding than simply having a catchy name and logo, any entrepreneur looking…

By Alan Hughes

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6. Go to boring lectures. That’s right. That boring speaker that you have no interest in seeing? Go see them. You never know what they can do for you. Whether you’re in high school or college, you need to take advantage of networking with people your school brings in for special programs. Always have your business cards available. Which brings me to my next point…

How to Transition from Full-Time Worker to Full-Time Student

Take these steps to successfully go from the 9-to-5 to the classroom

In the midst of a recession, many people are choosing to turn in their work…

By BlackEnterprise.com

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Secure your computers.  It’s vital that you keep your computer with you and lock it down during a move. You don’t want to give your computer to the movers because your desktop or laptops likely contain a treasure-trove of important data for identity thieves.

5 Steps to Getting Started as a Freelancer

Here's how to begin and maintain a living as an independent worker

Freelancer-turned-entrepreneur Cameron Moore, of Random Order NYC, gives 5 steps to beginning a successful career…

By Starrene Rhett

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(Image: Scott Council)

WATCH: How to Raise Venture Capital for a Tech Start-Up

August cover subject, Chuck Baker, discusses his strategy for raising money in Silicon Valley

Fileblaze CEO Chuck Baker shares his three tips for successfully getting funds to launch a…

By Marcia Wade Talbert

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3 Ways Men & Women Communicate Differently at Work

How to become a more effective communicator when dealing with the opposite sex

They say that men are from Mars and women are from Venus, well the differences…

By Marshawn Evans

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(Image: ThinkStock)

Fighting the Freshman 15: How to Keep the Weight Off

Weight gain is a common reality for the college students. Here's how to stay fit mentally and physically

College freshman not only have to adjust to a new environment but also new eating…

By Kahliah A. Laney

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How to Get a New Job While Still at the Old One

Follow these five steps so you won't end up taking a major career loss instead of a career change

Consider these tips when searching for a new job and avoid having to compromise your…

By Aisha M. Taylor

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Wedding season is in full swing with some states like New York getting a few extra brides and grooms this year thanks to the recent passing of the same sex marriage bill. Regardless of your orientation, starting a life together generally comes with a hefty price tag. However, you don’t have to break the bank just to say, “I do.” In fact, BlackBridalBliss.com features weekly profiles from real brides, who share their first-hand advice on ways to save money when planning the big day as part of the popular Tie the Knot Tuesdays series. Whether you’re in the process of planning or still dreaming of the day, here are 11 practical ways to save money on your wedding day. —Bridgette Bartlett

11 Ways to Save Money on Your Wedding Day

It may be your "big day" but that doesn't mean you have to spend in a big way

Weddings can get expensive fast, but there are cost-effective ways you can save money while…

By Bridgette Bartlett

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How to Create a Predictable Paycheck for Your Business

Paying attention to how customers respond to your marketing messages can be a key to success for your business and your bottom line

Shopkeeper by counter in store(Image: Thinkstock)
Big companies don’t rely on guesses or generalities when it…

By Felicia Joy

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Couple moving

Moving Soon? Be Careful Thieves Don’t Move with Your Identity

A lot goes into moving, and often times identity protection is not top of mind. Here's how to protect yourself during the transition

A lot goes into a big relocation, and often times identity protection is not top…

By Lynnette Khalfani-Cox

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Tanya Hall, executive director of the Philadelphia Multicultural Affairs Congress, ensures the Global Fusion Festival expands each year (Image: Press)

3 Tips for Organizing a Major Event

In five years Tanya Hall grew the Global Fusion Festival into one of Philly's biggest events and she's ready to share her knowledge

Global Fusion Festival director Tanya Hall offers fellow event organizers her three surefire ways to…

By Janel Martinez

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7 Types of Difficult People You Will Meet at Work

How to manage interaction with the coworker from hell

Seven types of difficult coworkers and how to manage interaction with them

By BlackEnterprise.com

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On June 28, 2011 Google launched Google Plus, their latest attempt to establish a social network.  In the first three weeks 10 million users have joined, according to CEO Larry Page and they’ve gained considerable traction and provided some really cool features for users.  To help get you started in establishing your Google Plus account we’ll cover some of the basics:  profiles, circles, sparks, and hangout.  —Hajj Flemings

Google Plus: How to Navigate the New Social Network

Take a tour of Google's new social networking platform

Google takes on FaceBook for the social network crown with their new platform Google Plus.…

By Hajj Flemings

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4 Steps to Efficient Decision Making

CEO and author gives tips on how to arrive at the right decision---quickly

CEO and author Guy A. Hale gives tips on how to arrive at the right…

By Alan Hughes

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How to Build a Low-Risk Business

How hybrid entrepreneurship has changed the small business game

There was a time when entrepreneuers risked their savings, health insurance and nearly everything they…

By Felicia Joy

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Image: File

5 Things You Should Ask Before Saying “You’re Hired!”

Labor attorney offers tips every employer needs to know

Before starting the interviewing process, labor attorney Charles H. Wilson says there are some guidelines…

By Alan Hughes

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How to Shake Last-Minute Interview Jitters in 5 Minutes

Use these tactics to get rid of nervousness and ace your interview

The weight of the competition and the thought of being dismissed can leave you anxiety-ridden,…

By BlackEnterprise.com

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Ready for a Career Change? Make That Move Today

Here's four things to consider before stepping out on faith toward a new professional path

If you’re no longer challenged and dread staying where you are in your career, it’s…

By Aisha M. Taylor

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Brand Identity: How to Centralize Your Identity Online

Social media can be overwhelming, here's how to simplify things without losing your audience

From Twitter and Facebook to LinkedIN and Ning here are a couple sites that can…

By Hajj Flemings

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How to Get the Most For Your Dollar When Traveling Abroad

Smart travel tips to help you save before and during your trip

Money columnist Lynnette Khalfani-Cox gives you smart travel tips that will help you save before…

By Lynnette Khalfani-Cox

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How To

Cultural bias

Ask Sheree: When an Employee Suffers Cultural Bias

What should I do when I sense that my manager is culturally biased against me?
First…

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Startups

How to Start a Profitable T-Shirt Business

T-shirts are contemporary wardrobe staples for men, women, and children today. Building an online T-shirt…

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