It’s not every day that an NBA Hall of Famer and basketball television analyst leaves his broadcasting booth to discuss supplier diversity in advertising. But, as part of the 10th Anniversary of Advertising Week, legendary basketball player Charles Barkley will join advertising executives and leading supplier diversity expert in discussing why this is important to both advertisers and agencies.
As an investor of a new media outlet, KIN TV, Barkley agreed to participate on the Ad Week Panel after a chance meeting with a rising star and producer of Professional Partnering Solutions (PPS), an African-American owned firm and leading provider of supplier diversity solutions in advertising and media. Further demonstrating the impact of diversity in advertising, the introduction was made by Motion Theory’s COO, Aric Ackerman (Hispanic-owned and leading Live Action CGI Integrative shop) to Marc Perman, Charles Barkley’s long time manager. A close working relationship between PPS and Motion Theory ensued.
Read more at EIN News