I know you’ve heard it a million times: Social media is important. But what does this mean for your brand, and what are the initial steps that you need to take? Being active in the social media space can be the linchpin of growing your business. For those still unsure of where to start and how it can work, here’s a quick guide to getting started.
<ul> <li><strong><a href="http://www.linkedin.com/" target="_blank">LINKEDIN</a>: </strong></li> </ul> It may sound very basic, but it’s important to not only maintain your LinkedIn profile, but also update your connections and associations frequently. Also, be sure to back up your contacts list, and add those contacts to lists for your newsletters or other content you feel is appropriate. DON’T SPAM! But once a month check-ins will keep your list up to date with what you’re doing. Furthermore, make sure you’re not requesting links to people you don’t know. Don’t just check “friend” to be connected to someone just because. Nothing’s worse than receiving spam from someone you don’t know.
<ul> <li><strong><a href="http://www.facebook.com/" target="_blank">FACEBOOK</a>: </strong></li> </ul> I’m a pretty late bloomer on the Facebook-for-business bandwagon, as opposed to just family and friends. But a good friend recently educated me on how you can add layers of security and privacy for people you know casually, while allowing good friends total access to your page. Be sure to do this, and include business updates and links to any press or promotions you’re doing. Facebook is still the best way to spread a message virally.
<ul> <li><strong><a href="https://about.me/" target="_blank">ABOUT.ME</a>: </strong></li> </ul> Make sure you create a basic page that links to all of your other social media outlets. It’s a great home base, especially if you’re just starting out. It’s easy to build, and can also be a landing page for you until your full company website is finished.
<ul> <li><strong><a href="https://twitter.com/" target="_blank">TWITTER</a>: </strong></li> </ul> I know that this is probably an obvious one, but how do you really engage with Twitter? Do you use it as a personal tool to connect with others? Promote your business? Both? Do you need a personal and business account? I would say, it all depends. I have one account for me personally, which I also use professionally. When my new book, <em><strong>Chasing Youth Culture And Getting It Right</strong></em>, is published in April, I will be using another account for book tweets only. I want to make sure that those messages go to people who want data on youth marketing specifically. So the moral of this story is, know your target market. Your tweets will have a greater impact if you’re really focused on who you’re trying to reach.
<ul> <li><strong><a href="http://www.mailchimp.com/" target="_blank">MAIL CHIMP</a>: </strong></li> </ul> If you’re looking for easy to use technology to send out monthly email blasts, look no further. Mail Chimp is easy and inexpensive. It also offers templates, so you’ll be up and running in a couple of hours! Remember to focus on great images, clean copy, and insights. You want your readers to consider your information so valuable, they forward it on to their friends. When you’re writing your newsletter, ask yourself, “If I received this, would I forward it to a friend?”
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