EA Sports Ends Partnership With Tiger Woods

Partnership made less business sense with decline in sales

tiger woodsEA Sports announced Monday that it is ending its 15-year partnership with Tiger Woods.

“EA SPORTS golf fans have always loved authentic courses and players, but they’ve also asked for more choice and customization in how and where they play. We’re working on a new approach to deliver the best golf experience to our fans — we think you’ll love it, and so we’re excited to share the first screenshot of our next generation golf game currently in development,” EA said in a statement. “EA SPORTS and Tiger Woods have also made a mutual decision to end our partnership, which includes Tiger’s named PGA TOUR golf game. We’ve always been big fans of Tiger and we wish him continued success in all his future endeavors.”

“Moving forward, we will continue to work with the PGA TOUR exclusively to create groundbreaking golfing titles and our partnership remains strong.”

EA says that it will create a new “immersive” experience based on new technologies to create a new way for fans to experience the game.

“EA SPORTS is committed to creating a new golf experience that leverages the best technologies across EA to deliver a stunning and immersive game for mobile and next generation consoles.”

Tiger Woods shared the cover for Tiger Woods PGA Tour 14 with the late European legend Seve Ballesteros, and top-rated player Rory McIlroy.

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