After five years, Harlem Fashion Row‘s education initiative, Harlem’s Fashion Row University has partnered with McDonald’s for a student design challenge, giving budding designers from HBCU’s an opportunity to create a one-of-a-kind works that will debut during New York Fashion Week. Undergraduate fashion design students attending historically black colleges and universities nationwide are encouraged to enter. Aspiring designers must submit two T-shirt sketches and two hooded sweatshirt designs that are inspired by the bright, playful colors and tone of McDonald’s Lovin’ campaign. Entries are due by Friday, April 24 at 11:59 p.m. EST for a chance to win.
“Harlem’s Fashion Row is excited to again partner with McDonald’s to provide HBCU fashion students with this unique opportunity,” said Brandice Henderson, CEO and founder of HFR. “The look and feel of McDonald’s recent lovin’ campaign is a great inspiration for these aspiring designers, as they seek to make a positive impact on the world through fashion.”
One grand prize winner will receive the opportunity of a lifetime: his or her limited-edition Lovin’ line of T-shirts and hooded sweatshirts that will be displayed and distributed at HFR’s “Shop, Brunch and Be Social” event during the fall NYFW. The winner will also attend HFR’s fashion show.
In addition to the line being photographed by a fashion photographer, the deserving designer will receive a one-on-one lunch and mentoring session with Bravo’s “Fashion Queens” host Bevy Smith.
“At McDonald’s, we believe a little more lovin’ can truly change a lot,” said Kristen Wells, PR & Brand Reputation Manager, McDonald’s USA. “And, that’s why we’re pleased to expand our program with Harlem’s Fashion Row, as it allows us to an additional occasion to connect with and support college students.”
Daron Pressley (@daronpressley) is an entrepreneur and former Fortune 500 sales and marketing executive who has been featured on outlets including Fox45 News, Black Enterprise magazine, and The Washington Post. Knowledgeable in marketing and branding, Pressley works with professional athletes, organizations, and individuals to develop strategies to create, build, and grow brands. As a speaker, Pressley has reached more than 20,000 students. He also provides dynamic insights on leadership and branding via his website: DaronPressley.com.