LeBron James Gets His Own Beverage With ‘Sprite 6 Mix’

Sprite 6 Mix will have multichannel advertising campaign

*Check out LeBron’s latest Sprite commercial*

LeBron James is coming out with his own beverage, and it’s a remix on an old favorite.

“Sprite 6 Mix by LeBron James is the first limited-edition Sprite flavor formulated in partnership with the NBA champion and cultural icon,” a release for the new drink says. “The game-changing beverage combines the refreshing taste of traditional Sprite with a splash of cherry and orange flavor. The flavor formulation, packaging graphics and product name of Sprite 6 Mix were co-developed with James to truly reflect his style and taste preferences.”

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The collaboration between James, his team and Coca-Cola will be visible as the Miami Heat and the rest of the NBA head toward the playoffs.

“Growing up drinking Sprite, I never imagined I would have my own flavor someday,” James said. “I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I’m proud of what we created and I’m excited for my fans to try it.”


One Response to LeBron James Gets His Own Beverage With ‘Sprite 6 Mix’

  1. Pingback: LeBron James Gets His Own Sprite Beverage ‘Sprite 6 Mix’ | Afro Universe

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