*Check out LeBron’s latest Sprite commercial*
“Sprite 6 Mix by LeBron James is the first limited-edition Sprite flavor formulated in partnership with the NBA champion and cultural icon,” a release for the new drink says. “The game-changing beverage combines the refreshing taste of traditional Sprite with a splash of cherry and orange flavor. The flavor formulation, packaging graphics and product name of Sprite 6 Mix were co-developed with James to truly reflect his style and taste preferences.”
The collaboration between James, his team and Coca-Cola will be visible as the Miami Heat and the rest of the NBA head toward the playoffs.
“Growing up drinking Sprite, I never imagined I would have my own flavor someday,” James said. “I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I’m proud of what we created and I’m excited for my fans to try it.”