The Golf Channel is getting a new logo, the network announced Monday. The logo — which sets the word “GOLF” against the iconic peacock will be rolled out across all platforms beginning in May 2014 to coincide with The Players Championship.
âThe English word âgolfâ is recognized around the world and nearly in every language,â said Regina OâBrien, Golf Channelâs senior vice president of brand marketing. âWith Golf Channelâs evolution over the past two decades from a cable television business to a global golf business, using the word âgolfâ in our logo positions the business for further growth in the decades to come.â
The old logo was blue and circular, not unlike a golf ball, which made sense. But with the new multi-year partnership between the Golf Channel and NBC, a change was probably best for both parties.
Take a look.