PHOTOS

: <ul> <li>Some only know Stanley "MC Hammer" Burrell for his Grammy award-winning <a href="http://www.blackenterprise.com/ec/speakers-2011/2011/03/31/mc-hammer">legacy as a pioneering performer in hip-hop and pop culture</a>. Others remember him more for his infamous <a href="http://www.blackenterprise.com/2010/12/10/10-black-celebrities-and-their-tax-woes/?show=2">financial woes</a> and stints on reality TV. But don't put this entrepreneur and social media advocate in a box. He's kept the superstar momentum going in recent years with his dance community Web portal, <a href="http://dancejam.com/" target="_blank">DanceJam</a>, and the founding of Alchemist Management, a mixed martial arts management company. Hammer's also reinvented himself as a social networking mogul (with more than 2 million Twitter followers), carving out yet another niche in his diverse career with high impact and visibility.</li> <li>An avid reader and sought-after speaker—having lectured at Oxford and Wharton and will be speaking this year at Black Enterprise's Entrepreneurs Conference in Atlanta (May 22-25), Hammer knows a thing or two about expanding one's knowledge of how to connect with audiences and use technology as a lucrative tool. BlackEnterprise.com caught up with the social media whiz on his favorite book picks for social media success.</li> </ul>

: <ul> <li>Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web by Brian Solis (Wiley; $25)</li> </ul>

: <ul> <li>Competing on Analytics: The New Science of Winning by Thomas Davenport and Jeanne Harris (Harvard Business School Press; $30)</li> </ul>

: <ul> <li>Influencer: The Power to Change Anything by Kerry Patterson (McGraw-Hill; $27) </li> </ul>

: <ul> <li>A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink (Riverhead Trade; $15) </li> </ul>

: <ul> <li>Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan (Wiley; $17)</li> <li>Want to hear MC Hammer share more of his literary and social media insights? Meet us in Atlanta at Black Enterprise's Entrepreneurs Conference May 22-25, 2011. Visit <a href="../2011/04/05/ec/" target="_blank">blackenterprise.com/ec</a> for more details. As an incentive BE is offering you a discount on early registration: Just enter code BEDG295 and receive $200 off.</li> </ul>

Posted: April 12, 2011

Paula Heitman

I can hardly wait to read this book. As a professor at a major university I have seen the new “wave” of “how to teach”. The model that most teachers and school systems have used for years, was/is eat and regurgitate. Studies have found that what students really need to learn is how to collaborate with one another and how to find the answer to the questions that are raised. I’m very happy to say that we in the Art Fields, especially my specialty – theatre, have been doing that and training students to do that for years. Right Brainers Unite!
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