Top Hollywood Black Agent Seeks To Bolster Black, Latino Films And TV Shows

Charles King is leaving William Morris to form multicultural multimedia firm


One of Hollywood’s most powerful black agents is taking on a new entrepreneurial endeavor.  Charles King is leaving his position as partner and motion picture agent at William Morris Endeavor to form MACRO, a startup that will focus on developing content for multicultural audiences, according to The Hollywood Reporter. The Los Angeles-based firm initially will focus on developing and distributing feature films, TV series and digital content targeting African-American, Latino and multicultural markets.

Named by Black Enterprise as one of the “Top 50 Powerbrokers in Hollywood,” King, 45, is noted for an impressive client roster of A-listers that includes Tyler Perry, Oprah Winfrey, and M. Night Shyamalan. The first African-American partner at WME, King told The Hollywood Reporter that he’s always had an eye for starting his own media firm and now the timing is right. “There is a need for a vehicle like this,” he said. “It will make a statement and provide an outlet. I want it to blaze a road for others to follow much like what I’ve done already in the agency world.”

MACRO’s goal is to focus on audiences that have long been underserved by the traditional entertainment industry. “I’ve been sitting in these rooms for the last 15 years. The studios aren’t focused on it; the packagers aren’t focused on it,” King added. “There’s a huge void and a huge opportunity.”

He pointed to the lack of capital available to minority-focused filmmakers and says he’s looking to change that with MACRO, which will leverage crowdfunding platforms and co-financing to target films that range from “artistically inclined independents” in the $1 million to $3 million budget range up to $20 million projects. He notes such films as Barbershop, The Butler and Ride Along as examples of the types of projects he hopes to produce.

King reportedly already has lined up projects from filmmakers Ryan Coogler (Fruitvale Station) and Craig Brewer (Hustle & Flow). Both were represented by King at WME. Brewer, whose films which feature predominantly African-American casts have been hard to sell to studios, credited King with helping open doors for him.

King, who has helped fund more than a dozen startups as a part-time angel investor, also has ambitions to expand MACRO to include investing in and incubating new technologies and lifestyle brands. In addition, he is exploring setting up a multichannel network that would curate content for multicultural audiences. He cited Russell Simmons’ All Def Digital and Latino-focused MiTu as examples of MCNs making strides in that arena, but says the marketplace is hungry for more of that content.

Also according to The Hollywood Reporter, King has brought on advisors including Netflix content chief Ted Sarandos and Citibank head of corporate and investment banking Raymond McGuire to help him with the company’s long-term ambitions. He is also in the process of assembling a team of film, television and digital executives.

3 Responses to Top Hollywood Black Agent Seeks To Bolster Black, Latino Films And TV Shows

  1. Pingback: Milwaukee Community Journal » WISCONSIN'S LARGEST AFRICAN AMERICAN NEWSPAPERTop Hollywood Black Agent Seeks To Bolster Black, Latino Films And TV Shows - Milwaukee Community Journal

  2. Pingback: Hollywood Powerbroker Charles Kings Talks Getting Paid For Your Craft

  3. Ozzie Banicki says:

    I am listed in the Finals of the Cannes 2016 film festival, among other contest awards with my script called Elisia.

    My logline: a homicide Lt. Fears his pregnant coed daughter is the next victim of a supernatural murder.

    The script is in the suspense/thriller category.

    I am a retired professor from Prairie View A&M University as a speech communication professor and Director of Intercollegiate Speech & Debate — very successful on the national and international level.

    Before Pv, I was a professor of the same at Mississippi Valley State University for four years with same background positions in community college is Florida.

    In the 1960s I was recruited by a Black owner to integrate an all-black baseball city league team in my hometown of Flint, Michigan — make the all-star team 4 straight years at first base.

    I had written for the Dukkis speech writing team for his nomination attampt, and the introduction of Blood Diamonds was a reasonable fact-simile of an award winning script at the Houston International Film Festival — just saying.

    My current script is based on a sparse Philippine scary folklore used to keep young ladies chaste: the folklore visites Los Angeles and yes there mysterious and unique horror involved that has never gone to a full script level before my script.

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