Magazine

Customizing The Car

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A passion for driving coupled with automotive and lifestyle experiences around the globe inspired fraternal twins Hussein and Hassan Iddrisu as well as their cousin John Spio to start their customization shop Roadstarr Motorsports (www.roadstarr.com) in Los Angeles in 2003. Since then, Roadstarr has grown into a full-service luxury brand that caters to sports figures, business professionals, major corporations, and even international political figures.

The company, which specializes in European and exotic cars, prides itself on offering unique services such as performance upgrades and aerodynamic body kits. Roadstarr has developed partnerships with some of the most exclusive brands in automotive, including Brabus, Hamann, and TechArt. “We actually build from scratch,” says Hassan, of what differentiates their shop from others.” (The Mustang pictured was designed to the specifications of the son of a premier.)

Whether it’s delivering a specially styled vehicle for a movie premiere or refitting the interior of an SUV to resemble a business lounge, Hassan says the company’s mission is to please the customer. “The business that we’re in is about luxury.”