Some only know Stanley "MC Hammer" Burrell for his Grammy award-winning legacy as a pioneering performer in hip-hop and pop culture. Others remember him more for his infamous financial woes and stints on reality TV. But don't put this entrepreneur and social media advocate in a box. He's kept the superstar momentum going in recent years with his dance community Web portal, DanceJam, and the founding of Alchemist Management, a mixed martial arts management company. Hammer's also reinvented himself as a social networking mogul (with more than 2 million Twitter followers), carving out yet another niche in his diverse career with high impact and visibility.
An avid reader and sought-after speakerâ€”having lectured at Oxford and Wharton and will be speaking this year at Black Enterprise's Entrepreneurs Conference in Atlanta (May 22-25), Hammer knows a thing or two about expanding one's knowledge of how to connect with audiences and use technology as a lucrative tool. BlackEnterprise.com caught up with the social media whiz on his favorite book picks for social media success.