Money - Black Enterprise
Black Enterprise magazine September/October 2017 issue

MONEY

Black Dollars Matter: The Power of African American Consumers

Black Dollars Matter: The Power of African American Consumers

The seismic shift in how important black dollars have become is credited to social media and the vocal and voluminous online entity known as Black Twitter. More African American consumers are demanding products and marketing that embrace diversity without pandering and that are culturally relevant.

The seismic shift in how important black dollars have become is credited to social media and the vocal and voluminous online entity known as Black Twitter. More African American consumers are demanding products and marketing that embrace diversity without pandering and that are culturally relevant.

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