Giving Tuesday: Blacks and Middle Class Are the Most Charitable

Research reveals who 'digs deepest' to help those in need

Not only does December kick off the season of giving, but this year Giving Tuesday, a global day of giving created by the 92nd Street Y (a cultural center in New York City, in which charities, businesses, students, families, etc., are encouraged to give time, talent, and treasure to those less fortunate) also falls on December 1.

[Related: 5 Things to Think About When Friends and Family Ask For Loans]

Americans are a generous group.  The National Philanthropic Trust says more than 95% of American families give to charity, contributing $241.32 billion in 2013 alone.

When it comes to who is ‘digging deepest,’ the Chronicle of Philanthropy found that Americans struggling to make ends meet give a higher percentage of their wealth than the rich.  Their latest data finds those with earnings in the top 20% give an average 1.3% of their income to charity, while the bottom 20% of earners donate 3.2%.

Analysts attribute the discrepancy to a multitude of causes, the more prevalent of which suggests that the isolation that comes with being ultra-wealthy brings with it a lack of awareness about the struggles of the less fortunate.

Financial behaviorist Jacquette Timmons says it’s also a matter of where the giving is being done. “Many in the top income group give to organizations that are not redeployed into the community.  You see more giving to things like educational and cultural institutions.”

Meanwhile, a survey from the W.K. Kellogg Foundation finds that blacks are 25% more likely than whites to give money away.

“A lot of it has to do with a faith-based commitment that people feel to tithe,” says financial behaviorist Jacquette Timmons.  “The idea that your first fruit should go to God is deeply ingrained in the community.”

  • Give To An Established Charity
    Don’t let an unscrupulous charity take advantage of your goodwill. Find a charity with a proven track record of success with dealing with the type of disaster and in the region in which the disaster occurred. Avoid fly-by-night charities created specifically to deal with the new crisis.
  • Avoid Telemarketers
    Be wary of fundraisers who pressure you to make a contribution over the phone. Never divulge your credit card information to someone soliciting you via the phone. Instead, ask the fundraiser to send you written information about the charity they represent and do some research on your own.
  • Seek Out The Charity’s Authorized Website
    Criminals are likely to set up bogus sites to steal the identity and money of generous and unsuspecting individuals. We saw this after Hurricane Katrina when the FBI reported that 4,000 sites were created to do just that. So, if you plan to give online, be sure to find the charity’s legitimate site

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