The eyewear game is about to get a little bit flashier, as Russell Westbrook, an NBA guard with the Oklahoma Thunder, is set to launch his own collection.
Dubbed The Westbrook Frames Silver Series, the Long Beach, California native is partnering up with JackThreads to deliver his take on luxury eyewear to the masses. Available for pre-order beginning today (November 11) on properties exclusive to Thrillist Media Group (JackThreads, Thrillist and Supercompressor), sports fans will be able to help Westbrook continue to be one of the NBA’s biggest style icons.
The collaboration hopes to imbue Russell’s newest endeavor to an audience of 15 million willing millennial guys.
The Westbrook Frames Silver Series are playfully bold, much like how the player has become known for in the NBA. The collection will contain four unique frames in three different color ways designed by Russell and the JackThreads team. Named California (after Russell home state), Oklahoma (where Russell plays professionally), New York (where JackThreads is located) and Florida (one of Russell’s favorite vacation spots) — all the frames in the collection will be under $100.
“JackThreads is all about showing our guys how to put those edgier twists on classic looks. The Silver Series fully embodies that balance between everyday and fashion forward—with a mix of fresh silhouettes paired with colors you can rock every day,” Michelle Cordeiro Grant, VP of Merchandising at JackThreads said. “We couldn’t be more excited to bring the new collection exclusively to our guys.”
“It has been a long time in the making, and the final product reflects that,” said Russell Westbrook. “From the beach in Miami to the streets of New York, these frames are the best accessory to enhance anyone’s personal style.” In addition to the launch, Russell will be on the cover of JackThreads Holiday Lookbook, which will be distributed to 200,000 of the company’s seven-million members.