According to The Urban Daily, the battle of the “I Ams” will be settled in court — Will.I.Am’s I Am and Pharrell’s i am OTHER.
Pharell Williams has a creative venture that includes his own clothing line, Ice Cream, not for profit organizations and a YouTube channel which features original content by Issa Rae and Nardwuar and it’s under the umbrella “i am OTHER.”
Of course, Will.I.Am has a trademark on the I Am brand. According to documents obtained by Rollingstone, Will.i.am is saying that Pharrell would use “i am OTHER” brand on clothing and other items in a manner similar to the goods that bear his own “I AM” logo.
“The registration of the mark . . . is likely to dilute the I AM mark and the WILL.I.AM mark,” the document reads.
As expected, Pharrell is not too happy.
“I am disappointed that Will, a fellow artist, would file a case against me,” the producer says in a statement to Rolling Stone. “I am someone who likes to talk things out and, in fact, I attempted to do just that on many occasions. I am surprised in how this is being handled and I am confident that Will’s trademark claims will ultimately be found to be as meritless and ridiculous as I do.”