Plugging In


no more than 10 regular active contacts. The outer circles (secondary and tertiary) would consist of those who lend occasional support–people who would provide useful information on occasion.

Examine your motives. You have to ask yourself, “Why do I want to get to know this person?” It should always be about providing a service to someone else. Tried and true networkers can attest to good deeds being reciprocated. “Be honest about it, say, ‘I want to build a partnership with you. This is how I can help. This is what I bring to the table. This is how this will benefit you,'” says Murphy. “If you get to the why, the how is simple.”

Assess your networking skills. Visit www.networlding.com.


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