Sole proprietors who make it a priority to help their community are eligible to participate in a contest sponsored by Cricket Wireless, a prepaid wireless service provider (subsidiary of AT&T). “Small businesses and entrepreneurs are the heartbeat of most communities,” Winston Warrior, Director of Marketing and Customer Acquisition, Cricket Wireless, said in a statement. “As a community brand, we’re always looking for ways to support these business owners – including our dealers and sole proprietors, thus, positively impact our customers where they live and work.”
Applications for the Cricket Community Stars: Salute to Solopreneurs contest are being accepted online until Oct. 31 via cricketwireless.mediaroom.com/cricketstars. Entrants must provide details on their sole proprietorship business, community involvement and social media presence. The contest is open to residents of Atlanta, Chicago, Dallas/Fort Worth, Houston, Los Angeles, Philadelphia and Washington D.C.
Contest finalists will be announced late-November and must participate in a Cricket-sponsored video recording housed on Cricket’s YouTube channel as part of the company’s social media engagement via their respective social media channels using #CricketNation. Finalists will be recognized during in-store celebrations on Small Business Saturday, which takes place on November 29.
A panel of judges will review the finalists’ videos and rate the finalists based on their community involvement/improvement, clarity and creativity in sharing their business story, social media engagement, and expressed passion to be named the grand prize winner.
All entries will be reviewed and evaluated by Cricket, then narrowed down to three finalists who will be named 1st-, 2nd-, 3rd-place winners mid-December. The first place winner will receive 5,000 and free mobile device with 1 year of Cricket service. The 2nd place winner $2,500 and a free mobile device with six months of Cricket service and third place is $1,000 and a free mobile device with three months of Cricket service
In addition to Cricket Community Stars: Salute to Solopreneurs, Cricket offers affordable pricing, group and loyalty plans on a reliable, nationwide 4G LTE network. To help boost brand awareness, Cricket teamed up with multi-award winning superstar Queen Latifah. The collaboration with the nationwide no-annual contract wireless brand was officially announced on “The Queen Latifah Show” this past June. “I’m personally selective about the brands I associate with, and I couldn’t be more excited about Cricket’s goal to provide a high quality and reliable wireless service at an affordable cost to help friends and loved ones stay connected,” Queen Latifah stated. “Cricket and the Queen Latifah Show share a mission to bring families closer together and give them something to smile about.”