Getting Rid of the Stigma of ‘Buy Black’

One organization is fighting the stereotype that "the white man's ice is colder"

letsbuyblack365
Image: iStock/kali9

You may have heard the old joke about the black person who bought ice from the white man’s store instead of the black man’s store. When asked why, he said, “The white man’s ice is colder.”

That joke holds an allegory of the lack of support black people often show to black-owned businesses. While hard data is hard to find, a story in the Associated Press highlighted anecdotes of black business owners frustrated by a lack of black customers.

In the AP story, Terina McKinney, who designs leather bags and belts, said about black customers, “They all ooh and ahh and ask a ton of questions, but don’t necessarily make purchases.”

In addition to that sad-but-real mentality that black-owned businesses may be inferior, the AP story also mentions that black people often don’t know where black businesses are located or know about the ones that exist online.

One organization is trying hard to turn that all around. LetsBuyBlack365 is an online community and nationwide black economic empowerment movement. Its mission is to help connect black businesses to black customers.

Nataki Kambon is one of the co-founders of the movement. She sees the LetsBuyBlack site along with its Connect Social Network as a way to “create an environment where both business owners and consumers can walk in [to a black-owned business] with the understanding that we are all having a positive relationship.”

LetsBuyBlack365 offers a crowdsourced directory of black-owned businesses. Anyone can list a business and review it, but there are vetting measures in place to make sure these are actual businesses, black-owned, and with real reviews.

In addition, Kambon and the organization offer resources to businesses. “Through memberships and subscriptions, there are ways those businesses can get real value-added services to help with customer service, to scaling up to all area of business; management consulting; finance consulting; marketing….,” she says, but stresses the primary focus is to connect the business to customers.

The site also allows those who are passionate about the #BuyBlack movement to serve as activists. As people engage with the platform—by listing businesses or reviews, or furthering the cause, they receive points for social credit. Kambon says the team is working on ways to make the points redeemable—by offering budding entrepreneurs business development services; and eventually, redeeming for goods and services.

LetsBuyBlack is available as a website and for Android and iOS devices.

 

 
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  • Moses

    It is time that Black people take ownership and not see themselves or businesses as inferior in spite of being mistreated for being inherently more superior, more unique and being treated differently because God did not make them white!

    As former slaves, being tied to masters hips and masters illusive thoughts of “white only” products to enrich white only owners, white only company and white only investors is very sickening and disgusting to hear and tolerate. (Replace white only with Asian only, Middle Eastern only, etc) in some black neighborhoods, blacks assuming the role of KKK White Devils and blacks demonizing themselves from bringing great solutions to their own communities and expecting someone else or something else to save them from thinking cold ice is the start of a majority of fringe survivalist minimalist benefits.

    How can a former slave black man say “white man ice colder” when we look at products we see that consumerism and best products do not come from one race only. Blacks, Asians, Germans, Africans contribute to products daily.

    While we cannot ignore slave contributions and the influence and effects of white consumerism on purchasing choices and purchasing directions.

    In addition to buying black and the fact that blacks make great products and coon blacks like poor products that white make and whites like great products Blacks must make, market and mature products at a global level.

    While the free blacks community is aspiring, it is tasking to ask and expect that former slaves demands happen without unbiased racism and cooning.

    Therefore Blacks must 1) integrate at all and leadership levels in product development, products design of products 2) Blacks must make their own products and integrate products at a unique value proposition far superior the current market that reflective of imperialism and cultural backgrounds 3) Blacks must sell and have variety of products that reach to and across all cultural backgrounds 4) Blacks must have products reflecting the solution that white racism has caused and fix the problems that limited non diverse white products specialist face 5) White market and followers of racist white culture must be open to new black products, new black creators and new black sellers

    Black businesses owners hoping for black business from black customers must a) share statistics that buying black and recycling black dollar saves the community b) offer convincing price points and incentive to reach the same looking customer because of pervasiveness of white racism c) call so called “black” “formally enslaved” people out for catering to white racism and self destruction by not giving their own, new community hope d) make them see their ills, e) make them repent

  • Ya Yo

    ALL YOU NEED TO KNOW IS TO NOT Bank with OneUnited Bank!! Google OneUnitedBank and Kevin Cohee, google Kevin Cohee TARP, google OneUnited Bank and FDIC, Google Kevin Cohee and sodomy. This “bank” fronts like it’s a real bank.