How-To: Effective Marketing on Twitter

Four strategies to grow your business

LaShanda Henry uses Twitter to strategically market her businesses.

For entrepreneur LaShanda Henry, being on Twitter means more than posting mindless jabber about the minutia of her day. Henry is a Website developer, online marketing guru, and founder of Sistasense.com a Website geared to young women, and MYBBWO.com a community site for black female entrepreneurs.

For the North Carolina-based Webpreneur, Twitter is about strategic marketing to engage current and potential customers, driving traffic to her Websites, and ultimately boosting revenue. A recent study on Twitter usage by Edison Research shows that African Americans make up a disproportionate percentage of Twitter users when compared to population data: while accounting for about 12% of the U.S. population, blacks constitute 24% of Twitter users. The study also breaks down Twitter users by age and education level. Given that businesses now have this information about who is on Twitter, how can entrepreneurs and businesses leverage this breakdown and effectively reach out to their target demographic?

Know your target: While it’s possible to target nearly every demographic on Twitter, the key to leveraging your Twitter network is knowing specifically who you are trying to reach and tailoring your tweets to that audience, says Henry. To do this, she set up two accounts for her main business ventures, SistaSense.com and MYBBO.com. While Sista Sense is more of a personal site that expresses her passions in online marketing and gives tips and advice, MYBBO is a community site for black women business owners with more than 7,500 members.

Get them to your site: “The purpose of using Twitter and other social media platforms is to push users to your Website. Take them to your space,” says Henry, who often tweets information relevant to her followers and includes links with more information which lead followers to her site.

Ask questions: When it comes to engaging your network, remember, it’s not about you or your business. “Many companies come on Twitter as an information powerhouse and there’s nothing wrong with that,” but it’s important to talk to your audience as well, says Henry. To do this, she recommends posing questions as opposed to statements. This way you create dialog among your followers and can possibly gain new ones through intriguing discussion. Also, keep an eye on trending topics to see how you can create conversation amongst your followers and gain more who may also be a part of your demographic.

Push the steals and deals: Aside from pushing traffic to her Websites, Henry also reaches out to black female entrepreneurs to promote her marketing e-books. Oftentimes she’ll post deals and promo codes via all her networks. Henry says the revenue generated from social network marketing accounts for a third of her overall revenue.

Renita Burns is a writer and content producer for BlackEnterprise.com.

ACROSS THE WEB
  • http://christinaburton.webs.com Christina Burton

    I like the last tip. Pushing steals and deals. Lots of people push books, but I’m not gonna buy a book if I don’t know anything about it or how much it costs ;-)

    Great article.

    • Renita Burns

      Hey Christina, I love the last tip as well. In fact, that’s how I got into Twitter, following companies I patronize so I could catch discounts and feebies.

  • http://smellgoodspa.com Itiel

    LaShanda Henry, is always on point. Thank for your effective tips throughout the years.

  • http://keshajo.wordpress.com KeShaJo

    I loved this article. I feel that social networking sites like Twitter, Facebook, and MySpace have created a short cut for marketing campaigns. Even the news reel can’t keep up real-time feeds of Twitter & FB!

  • http://2createsuccess.com Charlene Hall

    Great post guys!!! There truly is POWER in Twitter…leveraging this social medial can certainly impact your business phenomenally IF you use it right! Target marketing is crucial (good point)…you want to position yourself in front of people who want, need, or looking for what YOU have. By targeting your focus, you are more apt to attract quality, like-minded people. Great article Renita (and way to go LaShanda) :-D

    • Renita Burns

      Thank you, Charlene. I think a lot of businesses and entreprenuers are still trying to figure out just how to effectively target that audience. Sometimes we’re beat over the head with ads or useless babble. LaShanda does provide great tips on Twitter marketing with a strategy.

  • Tommy T

    My wife is a pro at using social media to drive traffic to her website and traffic to her play lounge. Check out her place http://www.amayapapaya.com . If you are ever in Orlando, and have children 0-5 yrs old. Come check her out!!

  • http://wjwjr.com William

    Hey just read your piece on How-To: Effective Marketing on Twitter. Very nice, your piece touches on the importance of engagement and crowd sourcing two instrumental elements when marketing on the internet. I look forward to reading more piece like this. Here a great site to study if your a DIY Marketer: http://www.socialmediaexaminer.com/

  • http://www.hairwegrownatural.com Annaliene

    TWITTER enables you to connect with global users which is great for my natural haircare range http://www.hairwegrownatural.com – a place where small voices can be heard!!

  • http://www.sandysland.com Sandra Epps

    Great article and those tips do work. Recently, I hosted the Women’s Empowerment Conference Butterfly Bash and used twitter and facebook to get the message out and it paid off. Thank you for posting relevant articles Black Enterprise…

  • http://melissajewelandspa.webs.com Melissa Love

    Social network is great for any type of business and what I love about the whole idea of putting yourself out there is that you soon will get notice. You get a better respond than trying to put thousands of dollars in adverting or getting that PR marketing to advertise for you.
    It pay off for me as because of me blogging, I got offer to do an interview about my products.
    Great articles LaShanda.

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