Bob Marley’sÂ music and message of peace, love and unity inspires generations. With those same core values in mind, his family createdÂ Marley Beverage Company, makers of a wide range of healthy, natural drinks.
Today, Marley Beverage Company announced the launch ofÂ Marley’sÂ One Drop, a premium ready-to-drink iced coffee made with Jamaican Coffee.Â Marley’sÂ One DropÂ is available in three flavors â€“ Original Coffee, Mocha and Vanilla Light. The suggested retail price for one 11 oz. can isÂ $1.99.
“Jamaican coffee is considered by many to be the world’s finest,” saidÂ Rohan Marley, coffee expert, businessman and son of reggae legendÂ Bob Marley. “Our father was a farmer and an entrepreneur as well as a musician, and we’re pleased to deliver the fine taste of Jamaican coffee and our family’s heritage to people everywhere through Marley’sÂ One Drop.”
According to SymphonyIRI, a consumer packaged goods market research firm, consumption of ready-to-drink (RTD) coffee jumped 6.2 percent in the last year, resulting in sales ofÂ $1.1 billion. Starbucks, the major player in the category, currently accounts for approximately 80 percent of the market.
“The ready-to-drink coffee category is dominated by one major brand and we’re thrilled to bring this premium Jamaican alternative to coffee lovers everywhere,” saidÂ Kevin McClafferty, President and CEO of Marley Beverages. “Marley’sÂ One DropÂ is the natural alternative for the coffee connoisseur â€“ andÂ Bob MarleyÂ fan â€“ in all of us.”