I first met Jonathan Wasserstrum, one of my best friends and now a co-founder of TheSquareFoot and our company’s CEO, nearly two decades ago. We became friends almost immediately after meeting in high school, and we’ve been buddies ever since. A few years later, when I went to college at UT, I met Justin Lee, another co-founder and our company’s COO. We always thought it would be cool to work together, so when a career and financial window opened for us three to take the leap, we figured, why not?
At the end of 2010 I was looking for office space for my old company, and the process seemed absurdly frustrating. I couldn’t believe that’s how it was done. So I called Jonathan, who had some experience in the industry, and asked him to describe to me the leasing process for an office space. He described the process exactly the way I was doing it. Doubtful, I called Justin, and he confirmed everything. Eventually I got through the leasing process, but those first phone calls initiated the idea for a better leasing process, and TheSquareFoot was born. Since that day a few years ago, we’ve been working together to make the office leasing process as simple as possible.
While working with your close friends has its pluses, you also run the risk of pushing each other’s buttons and disregarding that professional “line in the sand.” We were concerned about starting a business with friends, so before you start, take a look at the pros and cons.
First, the pros:
- You trust each other. Having known these guys for more than a decade, we have a level of trust that comes with the “best friend” territory. We know that no matter what, there are no agendas: we each want the business to succeed, and that’s our ultimate goal. For example, when Jonathan takes meetings with other CEOs and companies, we don’t worry that he’s looking for another job or trying to replace us. It’s not the same kind of corporate dog-eat-dog world as in other companies. We’re all friends here.
- You can speak freely and comfortably. Because my friends and I have developed such trusting, honest relationships with each other, we feel comfortable speaking about anything, and we’re not afraid to call each other on our BS. If one of us says something that the others don’t agree with, we’ll stay on the topic until we can come to a conclusion that we’re all satisfied with, but more importantly that is beneficial to the company.
- You share the same vision of leadership. Because I know these guys so well, I know that they have the same vision for leadership that I do. There are often times when we’re at a meeting, have an idea, and then all look at each other, knowing exactly what the other is going to say next. This is ideal because then we can set each other up on the pitch or sell without looking orchestrated.
Currently the co-founder and CFO of TheSquareFoot, Aron Susman began his career in the International Mergers & Acquisitions group at Deloitte in Houston. Most recently a Vice President with MDTech, a healthcare technology company, Aron oversaw the company’s financial, accounting, and business development efforts. He graduated cum laude from the University of Texas at Austin, where he earned a master’s degree in accounting and holds a CPA license.
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