The use of social media can be a great way for small businesses to boost sales and increase brand awareness. Unfortunately, a lot of small businesses make many common mistakes when trying to harness the power of social media, reports Small Business Trends.
Among the biggest social media mistakes that small business should avoid is trying to do too much. Instead of doing a bad job on five social media platforms, focus on one and branch out when you have the adequate time and resources or manpower. So, if you find that your Twitter posts don’t inspire customers, then stop wasting time trying to Tweet. Of if you see that your website gets a lot of attention after you post a video on Facebook, then you should spend more time and money doing that, instead.
Another common error is not filling in every piece of information when you set up a profile. Most social media sites will give you the chance to include your logo, images, website links and business description. Take advantage of branding opportunities to help customers get to know your company.
Also, pay attention to what people post on your profile. You should thank people for their kind words and address comments from people who have had a bad experience with your company. If you address those comments with positive, affirmative messages, you can educate your target audience and appease disgruntled customers.
Above all, don’t leave your Twitter, Facebook and other social media accounts unattended for long periods of time. You don’t want to send the wrong message that your business is in trouble.