The Ultimate 2016 Branding Guide

5 tips to launch your brand to the next level

image of checkboxes and a pink pencil
(Photo credit: Aniesia Williams)

The end of the year has arrived. With only a few more days left in 2015, it’s time to grab 2016 by the reins and guide yourself on a path that will lead to ultimate success. If you haven’t begun to think about what your driving force will be in 2016, allow me to give you a huge hint: your brand.

[Related: Shine By Building an Irresistible Brand Online]

Your brand is the quintessential element to launch you to your next level. If it is not sharp, full of personal “flavor,” and representative of your goals, your goals could very well fall flat. As a brand executive and influencer, I work with top brands to ensure that they stay steps ahead of their competitors and set examples of how well-managed and strategic brands should operate. Here are some key tricks that major brands use to conquer their goals and how you can do the same:

1) Know your brand and what it represents. Take some time to figure out what your brand is all about. It’s called shaping your identity. In this phase, you should determine your style (are you casual, quirky, technical, etc.), your focus (are you a lifestyle brand, a technology brand, a health & wellness brand, etc.), and your audience (are you targeting a certain type of enthusiast, an age demographic, an industry, etc.). Once you’re able to put your branding identity into perspective, you can more succinctly focus on your message and how it relates to your goal. Speaking of messages…

2) Pay attention to what you say and convey. Your message is the voice of your brand. If your messages aren’t clear and they don’t paint pictures of what your brand represents or targets, you will prematurely lose your audience. At all times, allow your brand to shine through your written and verbal messages. Know what you’re talking about. Speak with conviction and back it up with facts about your work (i.e., testimonies, analytics, pictures, reports). Your message works in two ways: 1) it grabs your audience’s attention, and 2) it keeps them interested. If your brand isn’t “talking the talk,” then it’s at risk for failing.

3) Set some goals and knock them out. Goals are meant to be envisioned, executed, and enjoyed. If you have dreams of getting published in magazines, speaking to large audiences, traveling to exclusive events, or brushing shoulders with bigwigs, then you need to plan on making that happen. First, remember to closely follow steps one and two of this guide, then start piecing together the intricate pieces of your goal’s puzzle with the 5 Ws + 1 H:

  • Who’s going to help you get to where you need to be?
  • What are some tools/resources that you need to have in place to make things happen?
  • When is your deadline?
  • Where do you find the people and things that are a part of your goal?
  • Why is this goal important to you?
  • How is reaching this goal going to make a difference in your brand or your life?

A goal and a plan are nothing if they aren’t written down. So, grab a 2016 planner and answer all of these questions while marking your deadlines and important reminders.

[Related: 5 Relatively Inexpensive Ways to Do PR in Small Business]
(Continued on next page)

Pages: 1 2


37 Responses to The Ultimate 2016 Branding Guide

  1. Pingback: The Ultimate 2016 Branding Guide | TOUCH 106.1 FM | BOSTON, MA

  2. Pingback: The Ultimate 2016 Branding Guide | BlackPride.in

  3. Pingback: Branding Small Business | part time franchise business

  4. Pingback: Small Business Marketing Your Ultimate Guide | food - food and beverage franchises

  5. Pingback: Branding Your Event Planning Company | contact - ultimate event planning

  6. Pingback: Event Planning Business Guide | wedding planner companies

  7. Pingback: Billposter Job Quest Guide | manage - time for a job

  8. Pingback: How To Guide Of Event Planning | start - corporate events

  9. Pingback: Ultimate Babysitter 1 Walkthrough | best nanny jobs

  10. Pingback: Event Planning Ultimate Guide Pdf | big-city . the best wedding

  11. Pingback: Branding Small Business Tips | shop - smb franchise offers

  12. Pingback: Event Planning Ultimate Guide Pdf | work-with.top event planners

  13. Pingback: Next Level Event Planning | event management index

  14. Pingback: Branding And Small Business | news - qualified franchise offers

  15. Pingback: Event Planning Branding | we manage events

  16. Pingback: Ultimate Babysitter 1 Walkthrough | best - nanny near you

  17. Pingback: Black Small Business Magazine | find - part time franchise business

  18. Pingback: Your Guide To Small Business Ontario | part time franchise business

  19. Pingback: Ultimate Failed Driving | virtual - hazardperceptiontest

  20. Pingback: Event Planning Branding | event planning carreers

  21. Pingback: Guide To Corporate Event Planning | wedding checklist

  22. Pingback: Driving Can Be Dangerous To Your Health Answer Key | parking - practical driving test

  23. Pingback: Ultimate Event Planner V5 | wedding checklist

  24. Pingback: What Roadway Markings Are Used To Guide Your Driving Path | hazard - hazardperceptiontest

  25. Pingback: Driving Fault Marking Guide | full - provisionaldrivinglicence

  26. Pingback: Event Planning Ultimate Guide Pdf | hire a wedding planner

  27. Pingback: Event Planning Ultimate Guide | directory of events

  28. Pingback: What Is The Ultimate Driving Force For Photosynthesis | date - bookdrivingtest

  29. Pingback: Event Planning Ultimate Guide Pdf | updates - we manage events

  30. Pingback: Event Planning The Ultimate Guide To | contact - birthday party planner

  31. Pingback: Event Planning The Ultimate Guide Pdf | big-city . the best wedding

  32. Pingback: Company Event Planning Guide | private - wedding planner companies

  33. Pingback: Event Planning Ultimate Guide | the best wedding

  34. Pingback: Event Planning The Ultimate Guide Pdf | ultimate - birthday party planner

  35. Pingback: Event Planning Ultimate Guide Pdf | the best wedding

  36. Pingback: Event Planning The Ultimate Guide To | ideas - best wedding ideas

  37. Pingback: Event Planning The Ultimate Guide To | best wedding ideas

Leave a Reply

Your email address will not be published. Required fields are marked *