SMW Lagos: Social Media Week Expands to Africa
Black Enterprise Magazine September/October 2018 Issue

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(Image: Thinkstock)

Social Media Week (SMW) made its debut in Africa on Monday, and the host city, Lagos, is one of Africa’s most vibrant and robust metropolises. With a population of just under 21 million people, and ranked as the seventh fastest growing city in the world, Lagos (locally know as Las Gidi) is playing host to 100 events over a five day period, something that has never been done before in the city.

The dynamic and visionary team behind this landmark event hitting the shores of West Africa is Obi Asika, chairman of Social Media Week Lagos and founder of Dragon Africa, and Ngozi Odita, founder of Society HAE. Odita, who participated in SMW New York as a panelist in 2011, presented the idea to Asika in September of 2012. Together they pitched the founder of SMW and, within a few short weeks, the duo’s proposal was accepted and SMW Lagos planning began.

Asika and Odita have garnered a huge amount of national and international support, most notably from Nigeria’s Honorable Commissioner of Science and Technology Adebiy Mabadeje, but also from former Nigerian presidents, chief executives from the country’s top companies, its advisory board, thought leaders and influencers.

Initially, Asika and Odita planned to fund SMW Lagos personally, but corporate sponsors quickly jumped on board.  The event has received financial support from key sponsors and partners such as Etisalat Nigeria, Stanbic Ibtc Bank, EFInA and Galaxy Backbone. Local companies like MNET, Channel O and Beat FM are serving as media partners.

Thought leaders and influencers have converged on Lagos from around Nigeria, various African countries, the United States and Europe. Attendees have the opportunity to sit in on panel discussions featuring well-known technology ninjas and social media aficionados, as well as expect to hear about how to use leverage social media tools for business success.

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Honored on the UK Powerlist: Britain’s Top 100 most influential Black People, Claudine is an international award-­‐winning public relations (PR) expert, and founder of C Moore Media (CMM) a boutique international PR firm headquartered in New York City. CMM has satellite offices and strategic partners in Nigeria, UK and the Caribbean. CMM provides expertise in national and international media relations, corporate communications, B-­‐to-­‐B communications, B-­‐to-­‐C communications, strategic positioning, marketing, social media strategy and branding across multiple industries including the non-­‐profit sector. CMM has an African Division, through which they utilize their expertise towards the development of Africa by providing communications strategies and solutions for the unique needs of African organizations and initiatives both on the continent and in the US and UK. In the last 18months, Claudine has emerged as one of the leading thought leaders in this space, and has been appointed to the Advisory Board of the first Social Media Week to take place in Africa in February 2013, where she will be hosting two official featured events.


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