BE Decoded Archives - Page 2 of 2 - Black Enterprise

Tag Archives: BE Decoded

Super Bowl Decoded: The Financial Impact of the Big Game

It's not just the commercials that bring in big money on Super Bowl Sunday

More than just a game, Super Bowl Sunday is big business as brands dish out…

By Mia N. Hall

Posted: Tags: , , , , , , , , , , , , , , , , , , , ,
civil rights

Dr. Martin Luther King, Jr. Decoded

See how the Civil Rights leader inspired mass change

As the nation celebrates the birthday of Martin Luther King, Jr., Black Enterprise Decodes the…

By Souleo

Posted: Tags: , , , , , , , , , , , , ,

Drake Decoded: How the International Star ‘Takes Care’ of Business

More than just Lil Wayne's protege, Drake is a multi-faceted businessman with his hand in everything

In a few short years, Canadian rap star Drake has made a million-dollar brand that…

By Andreas Hale

Posted: Tags: , , , , , , , , , , , , , , , , , ,

Joe Frazier Decoded: The People’s Champion Remembered

More than Muhammad Ali's rival, Smokin' Joe Frazier was a working class hero in and out the ring

In the wake of the death of Joe Frazier, boxing fans reflect on his legacy…

By Anslem Samuel

Posted: Tags: , , , , , , , , , , , , , , , , , , ,

Bill Cosby Decoded: A Family-Friendly Brand

The comedian and philanthropist has blazed trails in television, advertising and more

From comedian to actor to educator and philanthropist, Bill Cosby has done it all and…

By Kevin L. Clark

Posted: Tags: , , , , , , , , , , , , , , , , , , , ,

LL Cool J Decoded: The Greatest Brand of All Time

Taking home I Am Hip-Hop honors at the BET Hip-Hop Awards the entertainment veteran gets Decoded

From artist to actor to author to businessman, LL Cool J is a brand that…

By Alvin Blanco

Posted: Tags: , , , , , , , , , , , , , , ,

Eddie Murphy Decoded: Road to the Riches & the Oscars

Breaking down the economic influence the Oscars' new host has over Hollywood

Veteran comedian/actor Eddie Murphy was recently tapped to host the 2012 Oscars. The Hollywood veteran…

By William E. Ketchum III

Posted: Tags: , , , , , , , , , , ,
Steve Harvey

Steve Harvey Decoded: A Brand Suited for Success

The enterprising funny man is no joke when it comes to business and brand extension

More than a comedian, Steve Harvey has built a profitable brand that spans across various…

By William E. Ketchum III

Posted: Tags: , , , , , , , , , , , , , , , ,

Decoding Barack Obama’s Social Media Campaign Strategies

A look at the Head of State's prowess with social Web

President Barack Obama changed the game since his successful run in 2008, utilizing the most…

By Janell Hazelwood

Posted: Tags: , , , , , , , , , , , , , , ,
Michael Jackson in glasses

Michael Jackson: Decoding the Brand Power of a Black Music Legend

A reflection on the King of Pop's musical and business impact two years after his passing

As a musical icon Michael Jackson’s legacy spans from record breaking album sales and groundbreaking…

By Andreas Hale

Posted: Tags: , , , , , , , , , ,
Oprah WInfrey

Oprah Winfrey Decoded: Makings of a Multimedia Master

Over the past 25 years Oprah Winfrey has inspired us as a billionaire businesswoman. Here's a snapshot of her financial power

Oprah Winfrey airs the finale of her top-rated talk show The Oprah Winfrey Show today,…

By Tamara Warren

Posted: Tags: , , , , , , , , , , , , , , , , ,
LeBron James with hand on chin

LeBron James Decoded: A Slam Dunk Brand

Moving to Miami only amplified LeBron James' stock in the NBA and is having a similar effect on his business and bank account

Since joining Dwayne Wade on the Miami Heat, LeBron James has made millions more and…

By Andreas Hale

Posted: Tags: , , , , , , , , , , , , , , , , , , ,
New York Knicks Slam Dunk Contest Trophy

Decoded: The Economics of a Winning Knicks Team

How the Knicks making the playoffs gives New York City businesses a boost

How the Knicks making the playoffs gives New York City businesses a boost

By Christina Tapper

Posted: Tags: , , , , , , , , , , , , , , , ,

Chris Brown Decoded: The Finances of a Tarnished Brand

An exploration of how much the troubled star's scandals have adversely affected his bottom line

An exploration of how much the troubled star’s scandals have adversely affected his bottom line

By timmhotep aku

Posted: Tags: , , , , , , , , , , , , ,

Tyler Perry Decoded: The Deals, the Brand, the Influence

A breakdown of the media mogul's empire and reach by the numbers

A breakdown of the media mogul’s empire and reach by the numbers

By Darralynn Hutson

Posted: Tags: , , , , , , , , , , , , , , , , , ,

Carmelo Anthony Decoded: The Economics of the Trade

The NBA all-star wasn't the only one to get a big payday signing with the Knicks, small businesses were impacted as well

The recent trade of NBA All-Star Carmelo Anthony from the Denver Nuggets to the New…

By Khalid Salaam

Posted: Tags: , , , , , , , , , , , , , , , , , ,

Nicki Minaj’s Branding Power Decoded

More than just an artist, the rap phenom has built a bankable brand in a few short years that businesses are buying into

By Andreas Hale

Posted: Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jay-Z’s Marketing Power Decoded

Some people merely speak things into existence, but the influential music mogul speaks brands into profits

By Alvin Blanco

Posted: Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Decoded: The Business Lessons of Hip-Hop Powerhouse Jay-Z

Hip-hop entrepreneur Shawn Carter releases book about his life and lyrics

Hip-hop entrepreneur Shawn Carter releases book about his life and lyrics

By Janell Hazelwood

Posted: Tags: , , , , ,

How To

Apply to More Than 50 HBCUs at Once With the Common Black College Application

Students can apply to 52 of the more than 100 HBCUs by completing just one…

Read More »

Password Protect Your Flash Drive In Two Simple Steps

Flash drives, thumb drives, USB sticks: whatever you want to call them, they’re more than…

Read More »