Tag Archives: BE Decoded

(Image: Getty)

Super Bowl Decoded: The Financial Impact of the Big Game

It's not just the commercials that bring in big money on Super Bowl Sunday

More than just a game, Super Bowl Sunday is big business as brands dish out…

By Mia N. Hall

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Martin-Luther-King-Jr

Dr. Martin Luther King, Jr. Decoded

See how the Civil Rights leader inspired mass change

As the nation celebrates the birthday of Martin Luther King, Jr., Black Enterprise Decodes the…

By Souleo

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Cash Money artist Drake.

Drake Decoded: How the International Star ‘Takes Care’ of Business

More than just Lil Wayne's protege, Drake is a multi-faceted businessman with his hand in everything

In a few short years, Canadian rap star Drake has made a million-dollar brand that…

By Andreas Hale

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After a long fought battle with liver cancer, boxing great Joe Frazier passed away this past Monday, November 7, 2011 at the age of 67. While his name is often tied to flamboyant fighter Muhammad Ali, who he fought in three memorable bouts, Frazier built his reputation on his own blood, sweat and tears. The Beaufort, South Carolina native pulled himself up out of poverty to be one of the sport’s top fighters (32-4-1). In the wake of his passing, BlackEnterprise.com takes a look back at the many milestones in Smokin’ Joe Frazier’s life both in and out the ring. —Anslem Samuel

Joe Frazier Decoded: The People’s Champion Remembered

More than Muhammad Ali's rival, Smokin' Joe Frazier was a working class hero in and out the ring

In the wake of the death of Joe Frazier, boxing fans reflect on his legacy…

By Anslem Samuel

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Few can deny the impact Dr. Bill Cosby has made in entertainment. From being the first African American to play a leading role in a TV show on NBC’s I Spy (1965-68) to making his self titled series The Cosby Show No. 1 on the same network almost 20 years later, he has withstood the test of time in Hollywood as a writer, producer, director, actor, composer and more. More than just an entertainer with over 2.3 million Twitter followers (@BillCosby), Cosby has managed to evolve his sphere of influence and remain relevant through his philanthropic efforts, advertising, public speaking, business acumen and involvement in academia. BlackEnterprise.com Decodes the iconic Dr. Bill Cosby. —Kevin Clark

Bill Cosby Decoded: A Family-Friendly Brand

The comedian and philanthropist has blazed trails in television, advertising and more

From comedian to actor to educator and philanthropist, Bill Cosby has done it all and…

By Kevin L. Clark

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DEF DIVIDENDS

At just 17 years old, LL became Def Jam Record’s flagship artist. His debut album, Radio, went on to go platinum and his 13-album catalog features many more million-plus sellers, including 1992’s Mama Said Knock You Out and 1997’s Mr. Smith, which both sold over two million copies and earned LL a pair of Grammies. To date, the Queens rapper’s catalog includes a dozen proper albums chockfull of classic records, and all that songwriter publishing means plenty of guaranteed money in the bank.

LL Cool J Decoded: The Greatest Brand of All Time

Taking home I Am Hip-Hop honors at the BET Hip-Hop Awards the entertainment veteran gets Decoded

From artist to actor to author to businessman, LL Cool J is a brand that…

By Alvin Blanco

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EDDIE MURPHY AS "DR. JOHN DOLITTLE" IN DR. DOLITTLE (1998) The central character in a series of children's books by Hugh Lofting (1920–1952), Doctor John Dolittle shuns human patients in favor of animals that he can communicate with in their own languages. Actor Rex Harrison played the lead role in the 1967 film adaptation, but Murphy helped revive the character with his 1998 remake, which grossed over $250 million worldwide and spawned several sequels.

Eddie Murphy Decoded: Road to the Riches & the Oscars

Breaking down the economic influence the Oscars' new host has over Hollywood

Veteran comedian/actor Eddie Murphy was recently tapped to host the 2012 Oscars. The Hollywood veteran…

By William E. Ketchum III

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There was a time when Steve Harvey was just another successful comedian, but today he’s much more. The West Virginia native carries titles like author, entrepreneur and businessman as well and is laughing his way to the bank in the process. Harvey stays busy as host of his popular self-titled radio show and Family Feud, author of several best-selling books, his own television program on Centric TV, and a charity foundation. This week, Harvey and Ford will co-host their Ninth Annual Hoodie Awards, a community-oriented awards show that honors top businesses, schools, and leaders. Based on Harvey’s ever-growing brand, BlackEnterprise.com decodes Steve’s funny money. —William E. Ketchum III

Steve Harvey Decoded: A Brand Suited for Success

The enterprising funny man is no joke when it comes to business and brand extension

More than a comedian, Steve Harvey has built a profitable brand that spans across various…

By William E. Ketchum III

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President Barack Obama changed the game when it came to utilizing a powerful tool of influence: social media. Since his successful 2008 bid for the U.S. presidency, he has held a prominent role, using social networking as a way to reach the masses, gain support, and create one of the most transparent presidencies in history. Here's a look at his social media presence, and how his administration has successfully leveraged it as a vital resource. --- Janell Hazelwood

Decoding Barack Obama’s Social Media Campaign Strategies

A look at the Head of State's prowess with social Web

President Barack Obama changed the game since his successful run in 2008, utilizing the most…

By Janell Hazelwood

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Michael Jackson in glasses

Michael Jackson: Decoding the Brand Power of a Black Music Legend

A reflection on the King of Pop's musical and business impact two years after his passing

As a musical icon Michael Jackson’s legacy spans from record breaking album sales and groundbreaking…

By Andreas Hale

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Oprah WInfrey

Oprah Winfrey Decoded: Makings of a Multimedia Master

Over the past 25 years Oprah Winfrey has inspired us as a billionaire businesswoman. Here's a snapshot of her financial power

Oprah Winfrey airs the finale of her top-rated talk show The Oprah Winfrey Show today,…

By Tamara Warren

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LeBron James with hand on chin

LeBron James Decoded: A Slam Dunk Brand

Moving to Miami only amplified LeBron James' stock in the NBA and is having a similar effect on his business and bank account

Since joining Dwayne Wade on the Miami Heat, LeBron James has made millions more and…

By Andreas Hale

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New York Knicks Slam Dunk Contest Trophy

Decoded: The Economics of a Winning Knicks Team

How the Knicks making the playoffs gives New York City businesses a boost

How the Knicks making the playoffs gives New York City businesses a boost

By Christina Tapper

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Evolving in the public eye, Chris Brown has gone from teenaged heartthrob to pop music megastar to vilified brute and then repentant sinner. At the heart of his image downturn is the 2009 assault of then girlfriend, Rihanna, which showed a darker side to the talented singer/dancer/actor. Brown’s subsequent apologies, paid debt to society in the form of community service and an emotional performance of Michael Jackson’s “Man In The Mirror” at the 2010 BET Awards seemed to have almost wiped his slate clean—that is, until last month’s Good Morning America appearance. Following an awkward and defensive interview with GMA co-host Robin Roberts, Brown threw a tantrum backstage, smashing a window at ABC’s Times Square studio in the process. Though Brown has since apologized for his behavior (again), many speculate that he’s running out of second chances and that’s bound to hit him in the pockets. BlackEnterprise.com takes a look at how all the drama has or hasn’t affected the troubled star’s money.

Chris Brown Decoded: The Finances of a Tarnished Brand

An exploration of how much the troubled star's scandals have adversely affected his bottom line

An exploration of how much the troubled star’s scandals have adversely affected his bottom line

By timmhotep aku

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Over the course of the past decade Tyler Perry has dominated. His stage plays, motion pictures, DVDs, sitcom series, online talk show and book, based on commentaries from his popular character of Madea, have collectively grossed hundreds of millions of dollars. As the most commercially successful Black filmmaker in history, Perry is quickly making his way to billionaire status not by following the rules but by breaking them. Staying true to his core audience and pushing his message of family values, the media mogul has a lock on a lucrative slice of the African American market. Whether you love him or you hate him, you definitely can’t ignore him. If there’s still any doubt, here are a few reminders of Perry’s influence.

Tyler Perry Decoded: The Deals, the Brand, the Influence

A breakdown of the media mogul's empire and reach by the numbers

A breakdown of the media mogul’s empire and reach by the numbers

By Darralynn Hutson

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All Images: GettyThe recent trade of NBA All-Star Carmelo Anthony from the Denver Nuggets to the New York Knicks has dominated sports discussion and headlines since the moment it happened. Fans of the Knicks are ecstatic that their once proud franchise can now officially return to relevance. Lost in the uproar, however, is the potential economic surge this trade will likely have. Not just for Anthony, who signed a three-year $65 million contract extension as part of the deal, but for the NYC area as well. Former NBA player and now TNT analyst Kenny Smith shares a few of the ways that Anthony�s Big Apple acquisition can change the financial stakes for him, his new team and business owners in the entire tri-state area. —Khalid Salaam

Carmelo Anthony Decoded: The Economics of the Trade

The NBA all-star wasn't the only one to get a big payday signing with the Knicks, small businesses were impacted as well

The recent trade of NBA All-Star Carmelo Anthony from the Denver Nuggets to the New…

By Khalid Salaam

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Most may view Nicki Minaj as just another rapper/singer/performer; but the multi-faceted entertainer is much more than that, she’s a bankable brand that’s only just begun to blossom. In a few short years, Nicki has influenced trends through her music and unmistakable fashion sense, and her involvement in cosmetics, television, hair and even the floral industry (Nicki has exclusive pink collection bouquets available on flowers.com for Valentine’s Day) has helped spike sales and visibility for a number of ancillary brands. Whether her detractors like it or not, Ms. Minaj is a one-woman marketing guru. BlackEnterprise.com takes a look at some of the brands the young starlet has—directly or indirectly—helped bolster by association. —Andreas Hale (Images: Getty)

Nicki Minaj’s Branding Power Decoded

More than just an artist, the rap phenom has built a bankable brand in a few short years that businesses are buying into

Most may view Nicki Minaj as just another rapper/singer/performer; but the multi-faceted entertainer is much…

By Andreas Hale

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Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman can deem a product cool or passé simply by how he flips it in a verse. But does Jay-Z co-signing a brand in rhyme necessarily equal a boost in its respective sales? Here, BlackEnterprise.com takes a look at some products that have been name-checked by the influential orator over the years, and how they fared in the aftermath. —Alvin Blanco (Images: Getty)

Jay-Z’s Marketing Power Decoded

Some people merely speak things into existence, but the influential music mogul speaks brands into profits

Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman…

By Alvin Blanco

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JayZFirstSlide

Decoded: The Business Lessons of Hip-Hop Powerhouse Jay-Z

Hip-hop entrepreneur Shawn Carter releases book about his life and lyrics

Hip-hop entrepreneur Shawn Carter releases book about his life and lyrics

By Janell Hazelwood

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